sleeping poll :: essays research papers

Many people have a hard period slumber sleeping, about two in five opinioned in this article are sleepy during the day that it causes them to nod off or interferes with work and activities during that day. Julia Sommerfeld, who wrote the article, " canvass paints depiction of a sleepy nation." Shows how if people got a little more sleep, it can stop a lot of little mistake that happen in effortless life. From removeting impatient with the kids, overeating, and making mistakes at the work. These are all probably people have from not getting enough rest at night.     The survey illustrates how being sleepy during the day it interferes with their activities during the day at least a couple of times a month. Sommerfeld explains about an additionally 58 per centum report a few symptoms of insomnia. This is having problems falling asleep, waking up during the night , waking up too early and not being able to get back to sleep and unrefreshed when you are waking up. Because of these problems are reaching for sleeping pills or thing to help you sleep.     So to improve a someone activites during the day you will need sleep to improve your life and the life around you. Many people have a hard time sleep sleeping, about two in five surveyed in this article are sleepy during the day that it causes them to nod off or interferes with work and activities during that day. Julia Sommerfeld, who wrote the article, "Poll paints portrait of a sleepy nation." Shows how if people got a little more sleep, it can stop a lot of little mistake that happen in everyday life. From getting impatient with the kids, overeating, and making mistakes at the work. These are all probably people have from not getting enough rest at night.     The survey illustrates how being sleepy during the day it interferes with their activities during the day at least a couple of times a month.

The Americans With Disabilities Act Essay -- Argumentative Healthcare

The Americans With Disabilities Act is one of the most significant laws in American History. The preamble to the law states that it covers 43,000,000 Americans.(Frierson, p.3) Before the Americans With Disabilities Act(A.D.A.) was passed, employers were able to repudiate employment to a disabled worker, simply because he or she was disabled. With no other reason other than the someones physical disability were they turned away or released from a job. The Americans With Disabilities Act prevented this type of discrimination by establishing rules and regulations designed to protect persons with physical disabilities. With a workforce made up of 43,000,000 people, it is impossible to ignore the seismic disturbance of these people. The Americans With Disabilities Act not only opened the door for millions of Americans to get back into the workplace, it is paving the road for new facilities in the workplace, new cultivation programs and creating jobs designed for a disabled society.I b elieve the Americans With Disabilities Act is the most important precedent set in the struggle against all discrimination for persons with disability. In this paper I will give a brief description of the statutes set by the Americans With Disabilities Act, pertaining to disabilities in the workplace. I will then discuss what employers are required to do according to the A.D.A. and some of the regulations they must abide by. The next section of this paper will discuss the actual training of employees with disabilities with a highlight on training programs for workers with mobility and motion disabilities. The following section of this paper will discuss the economic effects of a vocational rehabilitation program. Finally this paper will give over with a brief discussion of what the measures set by the Americans With Disabilities Act means to the actual workers and people it benefits.The Americans With Disabilities ActThe Americans With Disabilities Act has a section devoted to post code but practices by employers regarding the treatment of applicants and on staff workers based on their physical condition or any health problems they may have.Some of the disabilities include are vision, hearing, motion, or mental impairments. Title I of the Americans With Disabilities Act prohibits employers from discriminating against qualified individuals with disabilities in job application procedures, hi... ...ersons with disabilities to function as a deep member of society. Or what is thought to be a productive member, in that this person can be completely independent both in the fellowship and in the workplace.Technology, persistence, and understanding makes it all happen. Now go back and look at the person who had a disability take control of his or her life. That person is no longer, hiding in the shadows, he is out, proudly contributing and living his life to the best of his ability. Also this person can support himself with a fixture paycheck, not a government aid or the help of family and friends. This aspect in particular is of extreme importance to many disabled Americans. The ability to withstand on their own, not having to be dependent on someone or some group to provide food, clothing or shelter, isnt that what we all want anyway? That is why the Americans With Disabilities Act is the most important precedent set in the struggle to end all discrimination against disabled people. Although there will eer be some discrimination and prejudice against all groups in society, at least now one of those groups has the opportunity to prove themselves in an unforgiving society.

External Factors Affecting a Business Essay -- GCSE Business Marketing

External Factors Affecting a BusinessINTRODUCTIONEXTERNAL FACTORS AFFECTING THE COMPANYS BUSINESS AND PROSPECTSThere are many factors that affect the Companys rail line and the results of its operations, some of which are beyond the control of the Company. The following is a description of some of the important factors that may cause the actual results of the Companys operations in future periods to differ materially from those currently expected or desired. OBJECTIVE The objective of this paper is to introduce the external factors affecting the jeans exertion from a business view.1. customary ECONOMIC AND INDUSTRY CONDITIONS Any general economic, business or pains conditions that cause customers or potential customers to reduce or delay their investments in the jeans industry could have a negative effect on the Companys strength and profitability. For example, a softening of demand for jeans ware may result in decreased revenues (or at least declining revenue growth order) for jeans manufacturers in general and the Company in particular and may result in pricing pressures for products that the Company sells. 2. COMPETITION The jeans industry is highly competitive. The intense competition inherent in the industry could result in the loss of customers or pricing pressures. 3. INTERNATIONAL ACTIVITIES The Companys future growth rates and success are in-part dependent on continued growth and success in international markets. As is...

Marketing and Politics :: Globalization, Culture, Informative

Global and Domestic MarketingCultural      Globalization is an inevitable process, and so are the inevitable issues with different grows. On the one hand, the foundation is becoming more homogeneous, and distinctions between national markets are not only fading but, for some products, will disappear altogether. This means that cultural difference is a global issue, not just the United States. On the other hand, the differences among nations, regions, and ethnic groups in terms of cultural factors are far from resolved.It is suggested that the claims for "a right to culture" by national states in recent years sack up be important criteria for trade policy making, intellectual property rights protection, and the resource for national interests. From a marketing point of view it is very important for marketers to realize the sensitivity of cultural differences. To be aware of and sensitive to the cultural differences is a major stick in for the success o f the marketplace.To determine the cultural understanding of market means that the professional should positively identify cultural factors that can be used to ease each marketing program. These factors may or may not exist in the targeted markets. One must also keep in mind that marketing can also influence culture. Such is the case in Mexico, where the United States has had such a cultural influence. Currently all the Jones in Mexico want to bye American product and mimic what Americans do. Promotion, for instance, is strongly influenced by the language. Product acceptance is affected by culturally based attitudes towards change. And distribution is influenced by social institutions, such as Versace.

Terrorism: An External Shock of a Globalized Society Essay -- Globaliz

Terrorism An External Shock of a Globalized Society For many, living in a globalized being has generated many benefits and wel farthermoste gains to their society, yet at once it may be in jeopardy. globalisation is that phenomena where the institution appears to be coming closer in terms of communication, services, trade, and culture. Examples of this includes the bring down of transaction costs in all these fields including the lowering of barriers to trade, reduced communication costs, (to an extent) the freer relocation of people, and easier access to other countries information. In economics, there has been a freer movement of goods, services, finance, and production between nation-states. In Europe, though on a regional scale, foreign and domestic policies are being harmonized among the member states. Thus it appears that the world has indeed been coming closer. However the events dealing with the World Trade Center have made many question whether globalization has stopped or is now in decline. Many have tried to even comprehend and question the causes and motives of terrorism and its multiplier impacts that these terrorist acts have created. In light of this, is globalization viewed more at a discount? Many have been pessimistic, however, the events of September 11 and following may perhaps be a test to the world facing a common enemy and even make them become aware in looking at themselves as a citizen of the world, thus facilitating the increase of globalization.To begin, look at globalization mainly in light of its benefits and costs. Focusing at this idea more narrowed in terms of economics, the benefits include realizing the effects by practicing the theories of proportional advantage, and allowing greater efficiencies that produc... ...he New York terrorist attacks. It will be a long-term commitment as terrorism is complex in itself, yet humanity has progressed so far not to revert and steer into the opposite direction. Globalization pre-Sep tember 11 was never actually global, yet the world after this event may hope to mother in that direction. Works CitedBurns, Danny., and Robin Hambelton, Paul Hoggett. The Politics of Decentralization Revitalizing Local Democracy. London Macmillan, 1994. Is it at risk? -Globalization. The Economist 2 Feb. 200265-66.Pearl Warns That Globalization Facilitates Criminal Activities. US Department of State, International Information Programs Washington File 13 Dec. 2000. < http//usinfo.state.gov/topical/pol/terror/00121300.htm (27 Feb. 2002)The Economy 10 indicators. CNN Money. <http//money.cnn.com/news/ parsimony/ (26 Mar. 2002)

Terrorism: An External Shock of a Globalized Society Essay -- Globaliz

Terrorism An External Shock of a Globalized Society For many, living in a globalized world has generated many benefits and welfare gains to their society, yet now it may be in jeopardy. Globalization is that phenomena where the world appears to be coming closer in price of communication, services, trade, and culture. Examples of this includes the lowering of transaction costs in all these fields including the lowering of barriers to trade, reduced communication costs, (to an extent) the freer movement of people, and easier access to other countries information. In economics, there has been a freer movement of goods, services, finance, and production between nation-states. In Europe, though on a regional scale, foreign and domestic policies are being harmonized among the member states. indeed it appears that the world has indeed been coming closer. However the events dealing with the World Trade Center have made many question whether globalization has stopped or is now in decline. M any have tried to even comprehend and question the causes and motives of terrorism and its multiplier impacts that these terrorist acts have created. In light of this, is globalization viewed more(prenominal) at a discount? Many have been pessimistic, however, the events of September 11 and following may perhaps be a test to the world lining a common enemy and even make them become aware in airing at themselves as a citizen of the world, thus facilitating the increase of globalization.To begin, look at globalization mainly in light of its benefits and costs. Focusing at this idea more narrowed in terms of economics, the benefits include realizing the effects by practicing the theories of comparative advantage, and allowing greater efficiencies that produc... ...he New York terrorist attacks. It will be a long-term commitment as terrorism is complex in itself, yet humanity has progressed so far not to revert and steer into the opposite direction. Globalization pre-September 11 wa s never actually global, yet the world after this event may believe to aim in that direction. Works CitedBurns, Danny., and Robin Hambelton, Paul Hoggett. The Politics of Decentralization Revitalizing Local Democracy. London Macmillan, 1994. Is it at risk? -Globalization. The Economist 2 Feb. 200265-66. beadwork Warns That Globalization Facilitates Criminal Activities. US Department of State, International Information Programs Washington File 13 Dec. 2000. < http//usinfo.state.gov/topical/pol/terror/00121300.htm (27 Feb. 2002)The Economy 10 indicators. CNN Money. <http//money.cnn.com/ newsworthiness/economy/ (26 Mar. 2002)

Mini Project in Marketing Essay

EXECUTIVE SUMMARYThis takes the beau monde profile and its harvests. This similarly consists the point market place and the segment. The smart set has place the need of the daft make merrys especi entirelyy for the children. So the attach to wants to introduce the unsanded crossroad into the market for children but the partnership does not wants to confine to the children so the wassail go away a give care be used by the each(prenominal) advance groups. The intersection is manufactured under Prathik & Pavan Pvt Ltd shortly known as p&p ltd. which is under the group of SUPREME BREWERIES. The product names take the REFRESCO, Snapple, LITE and SMOOTHY. These products include ae commitd and non aerated revels both for the children and also for the all groups. For these products the target market include the in the main children and also the all age groups. The income levels of the target market may not affect the buying and demand.VisionGrowth for leading which st ates harvest-time with quality and client attention and profit. Vision statement shows the following Customer attention Profit motive with morals Leadership in the marketMissionprovide opportuni liaisons for growth and enrichment to our stake holders. We strive for integrity and honesty. Achieving best scattering by which product can reach to the consumers as early as possible.GoalsThe primary objective of the social club is to serve the needs and wants of the consumers. To improve and enhance the satisfaction levels of the consumers. To supply and provide the partys product in both corner of the target market.ObjectivesThe primary objective of the company is to have a leadership perspective in the market. To make the product as generic so that the consumers will demand the product for e truly visit to the retailer by next 3 years. To achieve the 500000 social units to sell per annum by next 4 years. increase the business to all over the markets in south India by next ten yea rs.CORE PRODUCTThe core product in our product is the swallow which we be offering.ACTUAL PRODUCTThe actual product is in the soft drink is the bottle size and the shape of the bottle. Actual product constitutes the no caffeine which causes the health related problems. Actual product will consist of the various variants and flavors which include aerated and non aerated drinks.AGUMENTED PRODUCTThe augmented product is the packaging and the distribution net work. And consumer can consume half the drink and he can store the remaining drink and can consume at later stages with taste sensation remain same as at the time of sealed pack. Augmented product of the soft drink also consists of the opposite offers which include the tours and trips. This also includes the lunch and dinner with the brand ambassadors of the company.TARGET MARKETThe target market for soft drink is the children and the age group existing above 8 years also but the main target remains children. The children who having the age above 8 years they can consume. We ar focusing only on Hyderabad market and the product can affordable by the middle class and lower middle class.Position statementThe company wants to serve the consumers with best quality drinks which will not have any impacts on the consumers.Serve the quality, be the best.This statement ensures the customers that the company serves the best quality of the products.This photo shows that the product ensures the coolness.MARKET ANALYSISAs the company generally targets the Hyderabad market. And targeting the mass market here the company targets all the segment childrens and their p arents. Our main target is childrens but we are also targeting their parents because they are the initiators in the case of childrens the parents are the decision makers so we are targeting them. The childrens constitute our overall market. As at that place is no soft drink specially catering to the children this helps the company to sustain in the marke t with the substantial market divide in the local players. This USP helps to attract the consumers towards the soft drink.Factors affecting the Consumer behavior in buying in that location are various factors that involve in the buying of the soft drinks which includeCultural factorsWith the increase of the literacy and ken in the expose days there are no cultural factors. However there are somewhat situations where there are behavior pattern changes due to some cultural factors the like festivalsSocial factorsThese factors involve consumers family, small groups and status. The number of children decides the buying of the product. For example if the children are more than the elders in the family then the decision lies in concerns with the children. The buying of the soft drink cans depends on the status and there lifestyle.DEMOGRAPHICThe soft drink is mainly targeting towards the childrens era Children (Above the 8 years) Young Adults (18-24 years) Age group of 25 and above GENDER Both male and female GEOGRAPHIC Hyderabad marketPSYCHOGRAPHICThe life style of the parents and their buy behavior. The life style of the parents plays a major role since the purchasing decision ultimately lies with them.BEHAVIORAL SEGMANTATIONIn behavioral segmentation the company mainly focused on the parents who are all the health conscious of their children. The company focuses on the children who are attractive towards the soft drinks and the consumers.MARKET SIZECurrently the population of the Hyderabad is 6,809,970. Since the soft drink is the product for all the consumers irrespective of income, age and sex. The market size is huge with respective of population. Here in the case of soft drink we cant say train potential customers because this is a generic product and it can be affordable by everyone irrespective of income levels and age and sex.Unmet needs by the competitorsNo company had the drink that caters specially to the children and also the mass consumers as hygienic. The company wants to the address this issue which can satisfy the children in a healthy way. The companys product is also targeted to the mass consumers. The product which mainly concentrates on the children soft drink will consumers to think about the product. This makes product as brand and and places the product position in a satisfactory rank.PESTL ANALYSISP-POLITICAL ANALYSISIn Hyderabad the political effect will be on the business. The allocation of the funds from the establishment and the tax income on the business will affect the business. The change in the political party will have the change in the policies, and the regulations. The change in policies like restrictions in the product ingredients. The political issues will affect the distribution of the product, manufacturing the product and separate issues related to the local and regional parties.E- ECONOMIC ANALYSISThe GDP of the rural area plays a major role on particular business with in the country. The recession will affect the business like people lost their jobs and the purchasing comes down.S-SOCIO CULTURAL ANALAYSISNow-a-days the lifestyle and attitudes are changing. The people are becoming more health conscious about their childrens health. Because the other soft drink payers are making the product with the ingredients that will affect the childrens health.T-TECHNICAL ANALYSISNow a day the people are more aware about the technology. The company is having high end machinery to produce the products. And the company having the technology which is recycles the used bottles. And the company uses the technology in the promotions.L-LEGAL ANALYSISThe company has to follow the guidelines of the government. The plant has to set up in out grimace the city the plant has to be not creating any problem to that area. While determining the working hours and wages the company has to follow the government rules.IDENTIFYING THE WANTS AND NEEDS YOUR PRODUCT SERVESThe company is launching a soft drink especially for childrens and also serves the need of the other age groups irrespective of the income and sex. The company is offering this product at a affordable price and it also offering three different flavors. And the product is available to everyone within the city. The company is tie up with the restaurants and bakeries and malls to sell the product. The company is maintaining the quality in the product and along with that price. The soft drink it quenches the thrust of the children it doesnt crest any other side effects like obesity etc. our product contains less amount of caffeine when compare to other soft drink manufacturers. The caffeine is not pernicious for adults but it forms the side effects for childrens.COMPETETOR ASSESSMENTThe company is competing in the food and beverages persistence. Soft drinks come under oligopoly market where the market has only limited companies. The industry in India is being estimated to grow at 15% 17% this year, according to ex perts. Food and beverages segment has not suffered despite the slowdown in the economy. ab initio the growth rate is very low in food and beverages because the awareness about the soft drinks is less and the distribution net work is not well. And the prices are high at initially and later the prices are decreased.Growth rate The soft drink industry is expected to post a 14% growth in value terms in 03, partly because of increased consumption due to price cuts by soft drink companies at an average of 15% across all brands. The price decrease is mainly because of the competition and also to increase the competition. The price cuts are aimed at increasing the consumer base for soft drinks.Market share of different players in soft drink segmentPORTERS FIVE FORCE MODELThreats of new main courseSubstitutesRevelry between the firms talk terms power of suppliersBar superchargeing power of customers5 FORCE MODEL of the company includes Treats of new entry The treat on new entrants is low in the market since the initial investment or jacket that is required for the entrants is high. The profits and profit coasts in the soft drinks market is high. The business is very profitable. Hence the big players or other companies may enter into the market. Substitutes Present market has very high treat of the substitutes as a business. This is because of the people perception that the drinks may cause the health issues. With the introduction of this new product may address this types of the issues and can sustain in the market.Bargaining power of suppliers Since the firm is entering into the market with new brand and product there will be a less power with the company to talk with the suppliers for the credit and supplies. Hence the bargaining power of the supplier will be very high where the firm has less power with it. Bargaining power of buyers Initially when the company launches its product into the market there will be less with the company. The customers who include in dividual customers, wholesalers, retailers etc will expect the discounts and can bargain for the low price. Treat of rivalry Presently market consists of very high rivalry even though there are limited players. There is a every chance of attacks from very large and even local players.DIRECT AND INDIRECT COMPETITORS The competitors of the company are divided into direct, indirect and also the substitutes which can eat the companys profit one or other way.The direct competitors of the companys products. under are the aerated drinks COKE PEPSI THUMBS UPThe direct competitors of the non-aerated competitors areMAAZA FROOTI SLICEThe indirect competitors of the company areSODA HUBS JUICES OTHER DRINKSThe substitutes of the companys product areCOCONUT WATER BUTTER MILKCompetitive advantages Even the company enters into the market where there are big players it has its own competitive advantages. The company having its presence in only HYDERABAD it can look and concentrate on its local mark ets. The company can have a direct relation with the retailers and wholesalers. ships company can this instant interact with the local consumers .It is easy to the company to address the issues regarding the product and its distribution. Since the consumers are confined to the local area of HYDERABAD it is easy for the company to signal the demand and can supply accordingly. When it comes to distribution it will be easy for the company to have easy access since it is local which is known.Competitive disadvantagesThe company could shinny in raising the capital for investment and maintaining reserves. The consumers acceptance may not be satisfactory since there are big players in the market. The capital that is available with the company is less and the no experience can be some restrictions to the company to operate and do business. There can be holy terror of attacks from the other competitors which can be direct and indirect.MARKETING STRATEGYThe company marketing objective is to be the leader in terms of gross sales and in terms of revenue and market share. Attracting the customer by maintaining the quality and the price. The company uses the marketing scheme to differentiate the product from its competitors. That will help to the company to gain competitive advantage.Market strategy involves the followingMarket scope As the company focuses the many segments like aerated and nonaerated drinks therefore it is the multimarket segment. Geographic market strategy Initially the firm focuses mainly in the HYDERABAD market which is considered as the local markets. Marketing entry strategy The segment is in the stage of maturity. Therefore entry into the market is considered as the INITIATOR since there is no soft drink which is focused specially on the children and can be catered to the all age groups. To outlast in the market the company needs to follow received marketing strategies.PROMOTION The promotion for the product will be happen with the set of advertisings which include the cartoons to attract the children and an the film stars to grab the attention of the adults and also the set of add which consists of previous generation actors who can take attention of the elders. The soft drink is mainly targeting the childrens so the company creating a add campaign which includes mainly canton. This attracts the children towards the product.As the product is also for the adults and the elders, the advertising will concern with the film stars and other set of attractive ads. The ads will be aired in the all local channels who has a substantial TRP ratings. There will also be set of ads which will be played in the local radio channels and FM stations. There will also be a certain campaigns and designs which will be selective towards the magazines and news papers which can attract the consumers. There will also be hoardings and wall hangings representing the companys product.There will also be pamphlet campaigns. Company also can go fo r road shows and shows in malls and multi-plexes which brings the more awareness of the product to the customers. Trade schemes which are benefits to traders and consumers schemes like discounts, offers etc, which benefits to individual consumers. Company can also use these as the promotion schemes which encourage the customers to buy.ELOBRATION OF 4PSThe 4Ps are 1) Product 2) Price 3) dimension 4) Promotion PRODUCT The product is soft drink. It quenches the thrust of the childrens and it doesnt creating any side effect to the childrens. And it gives the energy to the childrens. The product is also to the all age groups but the main focus is on the children.The product name is refrsco and the product is manufactured P&P PVT LTD and marketed by the SUPREME BEVERAGES. CORE PRODUCT soft drink. ACTUAL PRODUCT bottle size and shape and design. AGUMENTED PRODUCT monetary and non monetary benefits that a consumer along with the product. PRICE The price of the product will be determine by found on the fixed cost and the variable cost like manufacturing cost and the transportation cost all costs will be consider while determining the price. The pricing will be done based on the competitors price. The prices will vary based on the quantity of the drink. PLACE The company having a good distribution network and the product will be available in all the places of Hyderabad.The company having both indirect distribution and inducement distribution net work. In direct distribution the company doesnt sell the product to customer. And in incentive distribution the company having its own outlets which are small in size and those are placed in near to the parks and play grounds and schools. The company tries pushing the product to the distributor or supplier by braggy the trade schemes. And the company tries pulling the product by the customers by providing the consumer schemes. The company having collaborationism with restaurants and cinema halls and retail stores and shoppi ng malls to make availability of the product. And the company also putting the vending machines in railway stations and in fuel modify stations.PROMOTION The company following the different type of promotional activities. Making the ads with cartoons and in a different way to understand the childrens easily. The company mainly promoting the product through the television and through printed media likes pamphlets and news paper and hoardings and lollipops etc. The company creating the awareness programs about the product. And company having a tie up with A.P.S.R.T.C to move on the product. Now a days all the city busses having TVs in the busses so the promotion through these buses will create unique divagation from the competitors.In Hyderabad Most of the people will travel in city busses this will help the company to gain the market share. The company promoting the products through websites also and through tele calling and through the trade fairs and through direct marketing. F or the suppliers the company promoting the product by bad the discounts and creating other offers like foreign trip like etc. For the consumer the company promoting the product by giving discount on the product or giving some percentage of soft drink bare(a) with the same price. And another offer like meeting our brand ambassador and giving movie tickets etc.Budget and forecastSales forecastInitially there is a need to adopt the push strategy where the product is pushed by the traders to the consumers to buy. This can be done only when there is only the awareness about the product. Initially when the product is launched into the market the sales that is estimated is closely 60000 to 75000 units as per the local sales of other businesses. The company expects to be the growth of the nearly 12% to 18% for the first 3 months of its presence with the intense and dedicated advertising and promotion. Therefore the sales would be 75000 to 90000 units. After the great campaigns and attrac tive products of the company the sales may increase up to the 30% which is nearly 100000 to 120000 units. The company forecast its sales as nearly 1200000 units per annum where the company also expects to grow with the rate of 17-20% which can bring the sales up to 135000 units per annum on an average.Profit and margin estimation The firm expects the limited or low profit margin initially since there will be trade and consumer schemes which will reduce the companys profit. The company expects to get the substantial profits from 6 th or 7th months of the first year when the product is being launched. The company estimates to have a profit margin of 20-25% of profit margin on each unit irrespective of bottle size which is low when compared to other players in the market. The above profit margin will be confined to the first 4 or 5 months of launch of product. When the company grows for the 5 months the profit margins will also increases with the increase in the demand. Then the compan y expects to have a profit margin of the 35-40% on each bottle.Strategies for following AdvertisingAdvertising includes campaigns and television ads and radio promotions. These are the major expense in advertising the companys products and create the awareness. This would incur the cost of nearly 50 to 55 lakhs per annum. And another 5lakhs per annum will be required for the company for other programs which include shows in malls, road shows and other promotions. The hoardings and lollipops will incur the 10-12 lakhs p.a Therefore the company would like to invest nearly 25lakhs for advertising. Direct marketing Direct marketing involves communication about the product to the customers directly through emails, mobiles online display ads, catalogue distribution, promotional letters, and outdoor advertising.The above activities will also incur certain amount of the investment which will be nearly 2 lakhs. Internet marketing Internet marketing is the powerful tool to promote the brand i n the market with less cost and investment. This involves the creation of the website and connect which can provide the information about the product and the company. This would involve 5 lakhs per annum. Consumer promotion The consumer is attracted to the product only when there are offers on the product when it is launched. This involves giving the free samples, discount offers and other benefits. This also involves the cost of nearly 8 lakhs where the company may not get it immediately.Trade promotionsThe trade promotion involves giving benefits to the traders who promote and sell the companys products. Giving benefits to the traders helps the company more .The company expects to incur 12 lacks. Public relation This includes maintaining relation with the customers as well as with the society. This involves the healthy practices in the business.IMPLEMENTATION AND CONTROL PLANThe company is following the line structure sales force structure because in this the employee doesnt get orders from other departments they get the orders from their sub ordinates only. This is helpful to the company in terms of reducing the attrition rate. With this structure the employees will satisfy The company is in Hyderabad it has four zone each zone requires four sales executive and one sales motorbus. The sales executives will go to the market and interact with the shops persons and with the distributors.And the sales manager monitors the sales and maintains the relationship with the distributors and retailers. Based on this the company requires 4 persons for zone sales manager and 16 persons for sales executives and one senior manager for all these zones he will be the head. The executive will report to the zonal manager and the zonal manager will report to the senior sales manager. The company requires the six persons for customer service and for indirect marketing. The HR department is in the company which helps the sales squads by giving training how to interact with the customer how to solve the objections raisedby the customer. The HR department always gives the training to sales people and upgrade s them to the current scenario. And the indirect marketing team will support the sales team by giving the leads.

Setting a Grade Goal

Most of us could use some improvement on our test grades. The appearance that we are studying right now might not be the best way if our grades are not what they should be. Set a grade cultivation and if it is not met, cut down on non-school activities and learn how to study. Taking notes, organizing, and managing season are the keys to succeeding toward making the grades. Follow these simple tips on how to study to curb toward rewarding grades. The first tip is learning how to take proper class notes. There are several reasons to take notes that are as complete as possible.It forces us to pay attention to what is going on in class, it will keep us awake, and there will be less to remember. The key liking of taking neat notes in class is to write down as much as possible. Taking complete notes will require quick physical composition and the use of abbreviations. Most everyone sends text messages on our cell phones. The same abbreviations can be used when taking notes in class. The next tip is organizing and using the notes. The notes taken in class must then be neatly re-written so they can be legible. Outlines are most helpful to organize almost any(prenominal) material. For any subject, a set of flash cards is helpful.Highlight important or interesting passages, but be careful not to highlight everything. construe the text and reciting it aloud is a way to retain the information. Finally, managing time is an important step toward the study process. Study the hard subjects first since that is when we are the most rattling(a) and energetic. Leave the easier or more fun subjects for later. Study in a quiet place with as few distractions as possible. If it is too quiet, music or TV should be used at a low volume. A small study group can be helpful and fun. Making rhymes or songs is another way to remember. It is important to spend adequate time to study the material.The more time spent on the material, the more it will be remembered for the time of tes ting. Remember to organize and take proper class notes. Always carry around flashcards in case there are an extra couple of legal proceeding to go through them. Do all other activities before studying and turn off the distractions. Do not wait until the last minute out studying early and as often as possible. Never cram the night before or the morning of a test. Paying attention and practicing good note taking, organizing the material, and time managing will ensure a positive outcome. The study habits we put to practice will generate to the grades we earn.

Reduce,Reuse and Reclycle Essay

Practicing these three steps ( bowdlerise, Reuse and Recycle) helps us lessen the environmental impact that manufacturing and distributing products have on our environment. Reducing waste is the most trenchant 3 R practice, because it means not producing unnecessary waste in the first place So there is zero impact on the environment. If we sign on what we buy and use in the first place and reuse wherever possible, fewer subjects need to be recycled and the amount of waste we produce will fall. The future(a) best is Reuse, because it extends the life of a product.That item still had to be made but it is used over and over, reducing the need to illuminate new stuff. cycle in the end is the reprocessing of materials. It helps overthrow pollution caused by waste and the need of raw material so that rainforests can be preserved. BENEFITS We are personnel casualty to delve you some tips and practical examples how to save money, energy and the environment. 1. Do not waste food, ma ke sure that you buy what you are going to consume, give leftovers to your pets or convulse them in a responsible way. (Environmental friendly). 2. Grow your own vegetable, fruits, and flowers.3.When you leave a room always turn the lights off Do not forget to cast off off all the electrical equipments, turn down your emersion heater. 4. Instead of using dishwasher, wash dishes by hands from the sink 5. Always turn the spigot off when you wash your teeth. You do not need the tap running when you are brushing your teeth. 6. Instead of buying a lot of books, you can draw from the library or charity shops. 7. Do not automatically get rid of your old newspaper use it in place of paper towels to unaccented glasses and mirrors. Shred it to make packaging materials, use it as a fire starter.8.Reuse junk mail envelops for your own mail. Just put a label over the see through window or if the envelop has a bar code at the bottom, run a black stigma through it. 9. Do not dump water you use to cook vegetable water your plants with it. 10. Use the public transport (trains, undergrounds) rather than cars to reduce pollution. ADVANTAGES OF cycle Recycling uses much less energy than producing new materials from scratch. This means less fossil fuel is burnt and less greenhouse gas is emitted. The vast absolute majority of materials collected from your doorstep are recycled and used in the UK.This means less fuel is used to export waste and import new materials. Recycling helps to reduce pollution, Co2 emissions caused by waste and preserve natural resources for futures generations. Recycling is one of the best ways for you to have a positive impact on the orbiter in which we live. It is so important to both, the natural environment and us (Human beings). N. B However, recycling still creates some pollution because it is an industrial process. Thats why Reduce and Reuse are the most important of the 3 R practice. Did you know?Recycling Aluminium uses only five per cen t of the energy and emissions needed to make it from raw materials. Each year in the UK, we go through over 1. 2 million Tonnes of electrical waste. (Thats the equivalent of 150 Thousand duplicate decker buses). Prevention is better than cure as the doctors say. Therefore, we must act fast as the amount of waste we create is increasing all the time. We are going to conclude our topic with this wise and pertinent citation of Margaret Mead Never doubt a small group of thoughtful, committed citizens can change the world. Indeed, it is the only thing that ever has.

Take America Back

The Christian Right and Major Players Influence in the Values of spirit and Working Class America Introduction Its February 2011. Barack Obama is the chairman of the United States. Despite sagging poll numbers, a slowly recovering economy is supporting the push of health care reform. The Democratic Party controls the Senate. The Re greensplaceans, light-emitting diode by midterm-elected John Bonder, control the Ho rehearse. Progress is tedious, but moving. Disdain for the President, spurred on by mass media and the murmurings of the Tea Party, is gripping hold of what seems to be a strong chunk of voting Americans.Wing for the Republican nomination, looking to feed send off these energies, Georgia businessman Herman Cain stands in front of a crowd at the Conservative governmental Action Conference. Cain is good at the rhetoric. He takes the underpinnings of conservative media and turns them on the crowd. Stupid people are ruining America, he says to approval. Its sad Im talki ng about the liberals. They dont hand tactics. They dont extradite a strategy. They have an objective. The objective of the liberals is to destroy this country.The objective of the liberals is to make America mediocre merely like everybody else who aspires to be like America. Cain takes in the applause and pauses for the audience to sit eat up. They are trying to destroy this country at all costs Fast forward to March 2014. Americans have seen the failings of the roll of Beams low-priced Care Act. Hobby Lobby has refused to offer birth control to its 2 employees under the plan, citing their apparitional beliefs. Arizona governor Jan Brewer has vetoed a bill that would have allowed businesses to refuse service to LIGHT people.Seizing the opportunity, former congresswoman Michele Buchanan gets on the radio with a conservative talk show host. l gestate the thing that is get a little tiresome, the gay community, they have so bullied the American people, and theyve so intimida ted politicians. She goes on to insinuate that the liberals have initiated an attack on ghostly Americans provided like we need to observe tolerance for the gay and lesbian community, we need to have tolerance for the community of people who hold sincerely held religious beliefs. This compositors case of speech from right-wing populists isnt everything new. In fact, its been surfacing for some clock, since the mid-twentieth century, a stand against the moving regressive of womens rights, civil rights, challenges to the traditional patriarchy, and fear of communism. Pushed for some age radical with post-World war II and beyond, today, rabid defense of religious liberty and unapologetic perpetuation of deregulated capitalism as a divine force infiltrates the very roughage of American governmental, public, and religious discourse. This project leave examine several angles, arguments, and accounts of the index of right wing populism, religiously motivated or otherwise, i n the mainstay underbelly of middle and operative score white America. Presupposing that this regiment of withdrawing American conservatives is modernly strong and the consideration of it is worthwhile, I pull up stakes offer research and commentary. To accomplish this, I will consider several academic and media sources, authored by political scientists, religious studies scholars, sociologists, philosophers, and ethnographers. 3 The main concepts necessary for context on this project are both. First, I will take into account William E. Connelly Christian-capitalist resonance machine, an idea articulated in his 2008 book Capitalism and Christianity, American Style. Second, a good deal of this study will concenter on analysis of Thomas Franks 2004 book Whats the Matter with Kansas? How Conservatives Won the Heart of America and his nonion of a bounce burnish. These two trends, as they may be cal direct, are powerful and are ingrained into American political culture, embedd ed in a power structure of the Right Wing, both Christian and secular.Now, the backlash drives the Right Wing, and the Wing itself is a volleying voice in the Christian-capitalist resonance machine. Importantly, however, these trends did not always exist and emerged over some time. So my thesis argument is this the stark(prenominal) accepting of the Christian- capitalist resonance machine has been growing in the national discourse of government over time, beginning with anti-communist reasons after the Second World War and a wave of Southern evangelicalism establishing an effective empire on the tails of earlier labor movements.This coincidentally intersected with the changing face of populism to resent the progressivism of the second fractional of the Twentieth Century, namely desegregation, increased legality for abortion, and increased teaching of evolutionary science in public schools. This occurred as the Right learned from its failings during the Goldwater campaign and change itself into a force ready for alliance with the Christian Right, which itself had become more powerful on account of television and radio.Now, nostalgic sentiments of a supposedly violate America in the past permeate the psyche of a white middle and working class that dollies the Christian-capitalist 4 resonance machine and unleashes blame of what it perceives to be moral flaws at the feet of the liberals, effectively promulgating a backlash culture. I will supplement the study of those two trends with theoretical methods of interpretation, analysis, and study, heavily relying on Sarah Diamonds 1995 book roadstead to Dominion Right-Wing Movements and Political Power in the United States.With Diamond as a starting point to understand the comprehensive formation of power to create a culture of backlash and Connelly Christian-capitalist resonance machine, pushed by an unlikely alliance of libertarians, evangelicals, conservatives, and moderates, I will add to her analysis wit h other scholars, most notably Michael Akin, Darrel Docks, and Lisa McGuire. Thomas Frank, Joe Pageant and the Backlash Culture Patriotism has woven itself deeply into this generations personality.The attacks on September 1 1, 2001 solidified a culture of burgeoning nationalism. The United States became an individuality for many young people in a new, vibrant way. To disgrace the flag is to disgrace the people who were victims in terrorist attacks and to undermine the military, whose interest, after all, is rooted not in violence but in protection. The PATRIOT Act of 2001 called into question the importance of personal privacy in an era with the nations enemies are technologically as. N. And that adversary is n insurgency with no national ties, but who seemingly target the red, white, and blue hostilely. For a time, resulting from disgust for the French for seemingly not supporting the Just cause of the 5 United States, French fries were Jokingly renamed freedom fries and the Fre nch kiss dubbed the All-American lip lock. Even discarding trivial pop culture phenomena like these, it is clear that the government denial that bubbled toward the end and in the aftermath of the War in Vietnam became questionable at best for the public in the wee new millennium.President Bush, to many, represented a strong, moral, religiously devout leader hose intentions in super sizing the United States military were only a vehicle through which to enact democratic change on behalf of oppressed people in the Middle East, specifically in Afghanistan and Iraq. For a time, intervention in the Middle East was patriotic and an offshoot of the De facto mission of the nation that all people should be free and entitled to certain rights of privacy and prosperity in a venue of individualism and free exchange of ideas.This obsession with capitalism with shades of manifest destiny eventually wavered when it was clear that there old be no winning the War on Terror, at least for the time b eing. It wasnt until President Barack Obama announced the death of Osama bin Laden at the hands of Seal squad Six in 2011 that it looked like the insurgent al-Qaeda was on the run at A growing disparity of wealth in the United States resulting partially from offshore labor and the continuing success of Internet companies coupled with an unwavering patriotism in the new millennium.What used to be a substantially coat white middle class in the United States was either being absorbed into the upper class or pushed downward into the working class. Combine this with a recession at the hands of the housing market collapse and you have an environment rich for what political scientist 6 Thomas Frank calls backlash culture Just at the time that Barack Obama took the oath in January 2009. In Whats the Matter with Kansas? How Conservatives Won the Heart of America, Frank discusses how a progressive hub like Kansas gradually dour into a prototypical example of the effects of the New Right o n the middle of America and became symbolic of what he calls the backlash culture. Backlash, by definition, is reaction to genial change among a mass group of people toward what they observe is an outside, intervening power. For our purposes, the backlash of the second half of the twentieth century can be change state down to a distrust of both big government and Wall Street powers, both of which are run by the elite and neglect the sightly, respectful American.However, according to Frank, an opportunist group of conservatives hijacked the distrust and malaise toward elite east-coast and west-coasters and morphed it into a political machine. We will examine this shift more, but it safe to say that Kansas was an typic microcosm of such radical change. Frank alleges that the backlash is a working-class movement hat has done incalculable, historic harm to working-class people and that confident liberals who led America in a forward wave of populism are a dying species.Carefu lly cultivated derangement in places like Kansas have stirred these movements. The annals has been perpetuated to paint liberals as out of touch and move Middle America from liberal to staunchly conservative. Frank is a Kansas insider, having grown up outside Kansas city on the KS side. 7 One of Franks big themes is the idea of Two Americas. Fox News, Heartland, and others have espoused two entirely separate Americas where red-starters are down to earth and reverent and blue-starters are lazy and elitist.Kansas used to be extremely progressive, but the red-states dynamic combined with huge telecommunications industries have pushed taxes low and labor cheaper. The huge industries play towns off against each other its economic growth that makes an area less wealthy and less healthy as its population increases. Farm towns are in decay. Deregulated capitalism has allowed Walter to crash local businesses. Huge food reparations have used legislation to get richer while disenfranchising farmers. Kansas has found its most aggressively pious individuals and elevated them to public officer.He gives an example the leader of the Wyandotte County Republican Party reportedly once told a reporter, Primarily my goal is to build the Kingdom of God (69), a statement that any secularist might find alarming. Another prominent example of this trend is Sam Brownian, who as Kansas Secretary of Agriculture, may have been responsible for running the states small farmers into the grips of bulky agriculture corporations (73). Ironically, even though he once denounced the presence of PACK money in politics, corporate telecommunications front groups soon funded him and he and eventually voted against McCain-Feinting (74). or so of Franks conclusions to the change of culture in Kansas may be representative of much of middle America. The rebels (as they are called) of Kansas Imagine Georgia, Texas, or much of the Southeast and Midwest. Imagine ideally Massachusetts, New Hampshire, Cal ifornia, Washington, and Oregon. When you are looking for a change in dialogue, why not find the person who cares hyperbolically the most? Want to tear down federal farm programs and privative utilities because big business has told them to.Towns that are dependent on the government want the liberals to pack up and leave them alone because the Cat imbed and others have created this mindset, and corporations dangle money over their heads because they are mobile and cities are not. The most consequential shift has been within the Republican Party, which has been pushed more and more to the right. through and through the sass, the legislature was dominated by traditional moderate Republicans. This changed in 1991 when a pro- fife group pushed conservatives and rendered Democrats helpless.Strangely, this populist movement was at the heeding of a policy that is is difficult to master in legalized abortion. Even so, anti-abortion protesters who were looking to build a kingdom of God, w orked harder than the moderates to achieve their success. Only the conservatives complete opposition to taxes has any sort of tangible use anyway, but they stir the pot and push what would seem to be a class war, except that the war is from the top down, not the bottom up. The working class heroes are even more Republican than their bosses. This echoes Joe Pageant, whom I will mention in a moment. The conservative social critique always boils down to the kernel that liberals are rich and lazy, and Frank alleges all claims on the right advance from victimized. The backlash suspends material needs for grave social grievances. Frank writes that the backlash movement says that nothing can protect humble Americans from the alien forces of liberalism. For backlasher, business is natural and good, and the liberals want to destroy business. Frank alleges that Republicans have to lie about being the 9 party of the common man by concealing that huge business is actually their main interest .Then, the backlasher label universities as places of evil liberal elitism, attempting to articulate that the future for them is doomed as closely. Thus, conservatives pretend to be persecuted, powerless, and blind. The backlash is about individual identity, and those who perpetuate it have used gun control, abortion, and evolution to manipulate voters. Ann-intellectualism is one of their unifying(a) themes. Backlasher blame intellectuals for calling the shots in the political sphere. This anti-intellectualism can be dated back to the sass against New Deal regulations.Then more came in the sass with McCarthy, as we have already seen. Republicans have hijacked several anti-intellectual traditions including Protestant evangelicalism (194) and in every social issue Republicans perceive the same pattern of a skirmish of the authentic with the liberal and arrogant. Anti- intellectualism makes pro-life movements central to contemporary conservatism (198). The idea that the liberals are calling all the shots in America in a time of a worsening economy and the perceived debilitation of traditional morals affects these average Americans directly.Social movements in LIGHT progress allegedly threaten heir families and religious freedom. The advancement of gun control legislation threatens their sacred constitutional rights. In all, I argue that the election of an Africanizing president contributes to a white fear that the average white American is somehow being made to pay for the inherent advantages in opportunity that they did not choose. The resonance was that the liberal elite were meddling in the definition of human life with their cliquey liberalism.The backlash movement is becoming permanent in the 10 resonance machine, like the liberals against which they dissent (242). But what it has in common with mainstream culture is the refusal to think about capitalism critically. Because liberals have dropped the class language that distinguished them from Republi cans, they have left themselves vulnerable to the cultural wedges. In short, the backlash works. It is no secret that Frank is writing from a left-leaning perspective, lamenting the ways large businesses like Boeing have taken over legislative imperatives in his hometown.Even so, I think his argument is pessimistic and is one of more description than action, as we will see in Connelly. In summary, the government backlash has been emerging over time, a product of the response to progressive social movements. Because those social movements were often pushed by those called liberals, the other side of the coin blames the liberals for irrevocable progressivism that has negatively changed the set of the nation. Franks commentary connects well with Joe Pageants 2007 book Deer Hunting with Jesus Dispatches from Americas Class War.In a return trip to his home town of rural Virginia, Pageant, a Journalist, condenses interviews and relationships into this book, articulating what he calls the American holograph. This hologram is the belief that white people must be middle class, even if they are living paycheck to paycheck. Starkly, Pageant writes, If middle-class Americans do not feel threatened by the slow encroachment of the police state of the PATRIOT Act, it is because they live comfortably enough to exercise 11 their liberties very lightly, neer testing the boundaries.You never know you are in prison unless you try the door (263). Though Pageants people are less the backlasher than Franks people, they are a group of working class white people who have come to ascribe to the political levels of their bosses so as not to hurt their Job status. Pageant tells of a origination where liberals are dubbed weak-willed people, and social questions arent about complexity, but about good guys versus bad guys (67). A good example of the cause of the malaise that Pageant describes is the actions of Rubberier, who, at the time of publishing, employed a good many of peopl e in his hometown. Walter, in an attempt to lower the prices that Rubberier cost them, began replacing Rubberier with other products. After seeing a sales drop, Rubberier caved, shutting down sixty-nine of its 400 facilities and firing 1 ,OHO workers (76), some of whom Pageant knew. But for the people Pageant knows, this is the fault of the liberals, partially because they never reached these people with any message at away.As Republicans became uneasy in the sass with change, they trapped into the uneasiness among middle Americans by lamenting the loss of community and values and attributing it to the cultural lefts feminism and Antarctica, etc (82). Guns are American, and liberals are against them. Cultural freedom is American, and liberals are against it. He sums it all up Thats what they the people he knows, whites living paycheck to check voted for an gird and moral republic. And thats what we get when we stand by and At least the Republicans had a message, even if it was on ly about values. 2 watch the humanity get beat out of our fellow citizens, letting them be worked cheap and farmed like a human crop for profit (91). Finally, the Christian element about which Pageant writes cannot be neglected. He writes, you dont need a degree in sociology to see that the most obvious class indicator in America is religious belief and that religious zeal is concentrated in lowercases and working-class whites (182). Franks culture of backlash is a common one through the history of the United States. There has always been despite for those in power on the part of a certain sect.In sum, after the Second World War, ideas of anti-communism turned any type of progressivism into a wary obstructionist to true Americanism. Social Justice between desegregation and increased womens rights, including eventual rulings on Roe v. Wade, added to a middle class restlessness about changing times, threatening the class prosperity. That middle class fed on alleged threats of pr ogressivism to promulgate a backlash culture against the amoral and progressive government, effectively ensuring a discourse of the two Americas in Franks book that were at war for the heart of a real America. Even though there have always been backlash movements, times changed in the twentieth century when mass media became available to the backlogging populists who used a rhetoric of fear to convince others to Join them. This backlash culture culminated at the right time with the Christian Right and the New Right to form a pervasive Christian-capitalist resonance machine. William E. Connelly and the Christian-capitalist Resonance Machine 13 In his book Capitalism and Christianity, American Style, William E.Connelly explores how an ethos of existential revenge permeates a culture, including those of work, investment, church assemblies, educational practices, modes of consumption, avowing habits, electoral campaigns, and economic theory (4). With an ethos a shared spirituality, thi s theme of revenge has been incorporated into an evangelical wing of Christianity and resonates with exclusionary drives and claims to particular(a) entitlement running through the cowboy sector of American capitalism (7). To me, it seems clear that the ethos of existential revenge is another facet of the backlash ultra introduced in the previous section. This ethos of existential revenge exists in a vacuum of what Connelly calls the Christian-capitalist resonance machine. The confluence of backlash culture with the resonance machine creates a powerful motive for political activism in the Right. In his book, Connelly articulates this resonance machine and proposes a way to combat it. I will summarize his articulations and, at the end of the project, offer analysis and a new thesis of how to combat the resonance machine from the Left. Connelly posits as early as page 7 that he would like to explore what it would

Positive Effects of Media on Children Essay

Many people argue that the media only brings negative effects on children, forcing the p arnts to constantly say no to their childrens requests. P arnts argue that the media repetitively advertises junk food and things that may damage a childs health and they be forced to counter the culture, which means to stop the messages that the media is trying to deliver to their children. Although it may be true that virtually of what the media advertises is not grave on crowing quantities for the childrens health, I believe that not everything the media presents is bad, as it has plenty of substantiating sides.Much of the kids programming shown on TV is meant to be educational, and teach the children different aspects of the world. By watching television and the media, the children discover what they truly like, what sports theyre interested in, what instruments they fatality to play, etc. Furthermore, the television advertisements can bring positive effects on the kids familiarity vi rtually everyday lives, and different aspects of such influence children positively.The use of societal media and television has more positive effects than what it has negative, it is a key part of our period society and the minds of the children. television set acts as a meaningful teacher for children, as many programs that the kids watch are educational and cover aspects of the world in a way that it is understand competent by children. Sesame Street has been one of the most influential TV show on children for over 35 years now, and it has shown to rent positive results in the viewers learning skills and developing character.By watching Sesame Street, toddlers can learn a great deal about cultural diversity, racial harmony, cooperation, kindness, and how to manage feelings and emotions. This show also teaches basic simple arithmetic and the alphabet to children, in such way that is easily understandable by the kids with no notwithstanding explanation. Another show that has b een greatly influential now is Curios George, which has been a PBS classic in the most recent years, and teaches viewers about problem understand skills. The monkey fellow encourages children to ask questions about the world, and find solutionsthrough questioning. A study conducted by PBS shows that watching the episodes of Curious George boosts the knowledge of the young children about science and math. The children that are watching television today at their homes will eventually become the celebrities, stars and athletes of tomorrow. Every passion starts with a kid saying I want to be like him when I grow up, after watching the stars on TV. Kids watch sports, and decide what attracts them the most, and they discover their passion as they behave it.Currently the best basketball player in the world is Lebron James, who also had an idol as a kid Michael Jordan. James says that his mom told him that you always want to be better than your idol, not like him he watched Michael Jordan play with the bulls on TV, and he practiced basketball to discover his passion. Through this, Lebron James is already creation compared with Michael Jordan and his ultimate goal is to be better than him but he explains that their aim is for children to be better than them when they grow up.Pop idol celebrities, like Justin Bieber also had idols when they were kids, who stimulate them to grow towards their passion. Justin Biebers idol was Michael Jackson, who inspired him to become one of the most influential teen celebrities in the current world. The children of today might tomorrow be celebrities and may say they were inspired by Justin Bieber, or other current celebrities. One of the most controversial aspects of social media is the advertisement, as parents claim that too much junk food is advertised, forcing parents to say no to their children.However, advertisements are also one of the positive aspects of television, as it promotes general knowledge about decision making to children. It is shown that some alcohol manufacturers spend about 10% of their budget advertising the dangers of drinking. These include drinking and driving, excess drinking of alcohol, and alcohol related sicknesses and diseases. By watching these advertisements, the children are able to make the decisions of not drinking, or not drinking and driving this can eventually abase the dangers that the children are exposed to, and may even reduce the deaths of people.The tobacco companies also spend a good amount of money on advertisements about the dangers of smoking, and the possible consequences. Television often also advertises products that are good for the childrens health and development. Studies show that milk consumption has significantly increased since the implementation of broadcast advertisements on television. Milk and other essential dieting products are shown attractive to children to increase their consumption, and improve their harvesting and health.There are three t ypes of people the ones who think that every aspect of the social media is bad for our children the ones who think that social media may have some positive aspects and then there are the people who follow the studies and base their opinions on facts, who believe that the social media is good for our children. assorted TV programs such as Sesame Street and Curious George engage the kids in entertaining knowledge, through which they are able to learn about respective(a) topics.The stars and idols of tomorrow are the children watching TV today, the kids who are inspired by that athlete, by that celebrity, or that scientist restricting television for kids would mean prevailing them from growing their passions and go who they want to be. Advertising companies spend huge amounts of money on creating conscience among kids about the problems related to drugs, alcohol, social problems, and bad nutrition.Through TV ads the children are able to make the right decisions in life, and are bein g informed about the problems they may face in their future lives. The television has a huge positive influence on children, as it promotes education, making right decisions, and finding their passion. Times have changed we are in the 21st century, which is prevailed by technology and the social media. Television is now a common part of our childrens lives, and it makes positive changes in them, on the education, and their lives.Social media has an infinite amount of positive effects on children, and its growth must be encouraged, as those positive aspects will also grow with it. References Paulsen, Christine, Ph. D. Evaluation of Curious George. PBS. Concord Evaluation Group, May 2012. Web. 19 Aug. 2013. Anthony, Ford-Jones, Ph. D. Impact of Media work on Children and Youth. National Center for Biotechnology Information. Canadian Paediatric Society, May-June 2003. Web. 19 Aug. 2013.

Assessment and identification Essay

Assessment and identification are key elements in education, in particular, special education. Assessing students is essential to knowing where to begin with a student. No matter what the students ability is or is being, they all need to be assessed. later on the discernments are done and evaluated, a teacher should have a better understanding of what level of performance the students are in the classroom. More than likely non all students will perform equally. The child needs further identification, a teacher needs to initiate a meeting with that diagnostician and get the students started in the Response To Intervention (RTI) process.The child is identified and then an IEP (Individualized Educational Plan) is created at and ARD(Annual Review and Dismissal) meeting. For Emotional or behavioral disturbed students, a BIP (Behavior Intervention Plan) is usually utilized to assist the child and teacher to pinpoint troubled times of the day or particular settings that are not producti ve for that child and their tuition process. Once the ARD meeting has taken place and the modifications have been approved and relayed to the teacher, the learning can begin. Learning can either be successful or not, depending on the approach and strategies used by the teacher.In order for the teacher to accommodate for students with learning disabilities, here she must use differentiated instruction and multilevel assessments. non all students can learn or perform at the same level. One might suggest strategies or approaches, such as creating a course allowing the students to know what will be covered and assignments that will be expected of them throughout the course. A calendar should accompany the syllabus to assist the visual learners. engineering could be used to present information, and to assess students. This method is especially helpful for a kinesthetic learner or one that has dyslexia.Visual learners could also bring in from the use of technology. Assessments need to be multidimensional with all learners in mind. Of course, the modification and accommodations should align with the students IEP. Teachers must know how to create an assessment that is well-kept for all learners and remember both the high and low scoring students. In all areas of instruction, whether it be the first time information is being presented or not, the assessment must be given in a way that is effective and efficient. They must always remember to go as quickly as you can, notwithstanding as slowly as you must.

The Negative Effects of the Internet

I wholly disagree with the notion that When you give everyone a voice and everyone place, the system usually ends up in a really unafraid place. This idea is not only naive and foolish but simply untrue. Cyber bully , cyber stalking and cyber paedophilia are threats that have sprung up in recent courses in tandem with the modern phenomenon that is fond media where everybodys voice and opinion can be heard (well, read ) no case how inappropriate illegal or damaging it may be to another individual or even a group of tribe.Along with these cyber space based problems, cloy shared or stick on online can often step over the threshold of the internet and affect somebodys day to day life. However, seldom the voice and supply given by the internet and social media is responsible for awareness campaigns such as Kony 2012. Unfortunately the harsh and brutal reality is, when people can hide behind estimator screens, even gain anonymity if they wish, the darker side of a person quite often shines through and the system does not end up in a really good place.Cyber bulling, the scourge of my generation and many generations to come is vicious, devastating and unapologetic. Before the days of social media and even widespread mobile phone ownership, lets say pre 2000 bullying would generally take place in school corridors, maybe at bottom clubs or organisations and within the workplace. Even though bullying was and always will be a traumatic experience, in those days it was escapable, a dupe of bullying could go home, or to a friends house or anywhere really out side where they were being bullied and be free of it.With the advent of social networking and text messages the torment of bullying has been made inescapable. Poisonously worded text messages, tormenting wall posts and mocking comments being fired at a person night and day by a coward hiding behind a computer screen is taking bullying to a whole new extreme. In my opinion cyber bullying is out-of-the-way(pr enominal) to a greater extent detrimental, vicious and calculated then ordinary bullying , because of the power a person can feel hiding behind a computer screen punching out letters, words ,sentences at a rapid pace not even facing the person the toxic words are aimed at. profits famous former site model and myspace girl Leda Muir admitted she has been a victim of hurtful ,offensive and threatening messages on the internet and in the past was also disgraced of s goal them to other people. She describes the instant rush sending offensive messages gave her, and how she simply forgot about it minutes later. When she talks about receiving comments and messages similar to the ones she herself once sent, it is an entirely varied experience.She describes how each derogatory comment and message she received stayed with her for weeks, and how it made her feel belittled, humiliated and depressed even when she didnt know any of the bullies personally. These bullies probably tangle a simi lar rush to the one Leda described ,which probably comes from feeling drunk on power after all power corrupts and absolute power corrupts absolutely. In the year two thousand and twelve cyber stalking was more common then physical harassment.While in certain aspects it is similar to cyber bullying it is more disturbing, it is based on a twisted obsession with usually a single person with a determined and perverse want to control that person in some aspect. Unlike cyber bullies, cyber stalkers are not chasing an instant power high they desire something much darker. The aim of a cyber stalker is to get their victim to yield to them in one way or another and may involve other people in this plan.Social media enables these individuals to obtain information such as where you live, work and even who your family members are which in turn gives them the power to make threats to you online using this information. As extreme as it sounds anyone could be cyber stalked, even as it turns out, c orrect Zuckerburg himself who probably has the most heavily protected profile on facebook.His stalker Pradeep Manukonda attempted to contact both Zuckerburg and his sister Randi requesting money. When the police told him to cease contacting Zuckerburg , he ignored them and continued to send the facebook Ceo e-mails, hand written letters(in one of which he describes the power to communicate) and flowers. He even went to the extent of travelling to face books main offices and even Mark Zuckerburgs house.This was evidently a traumatic experience for Zuckerburg has he took out a restraining order against his stalker , this is a choice example of when everyone is given power buy information obtained on the internet, things do not end in a good place. Finally the most revolting and disturbing threat on the internet, cyber paedophilia. 99% of children between the ages of twelve and seventeen have access to the internet and this is something cyber predators are well aware of.Using chat ro oms, mesh cam and an array of social networks paedophiles have the power to seek out potential victims. For example in two thousand and three , a man posted a message in a chat room requesting sexual favours in exchange for money, out of curiosity a pair of fourteen year old girls responded to this message and they were both violated. The man also texted the victims in order to intimidate and threaten them. This clearly illustrates how somebody can cry out the voice and power given to them by cyberspace to horrific effect.When everyone is given a voice, and given power it is up to the person themselves how they use that power. Some my raise awareness, some my switch off to fabled internet fame and some may just spend twenty minutes browsing their news feed. However the idea of the whole system ending up in a good place is one of fantasy, some people can turn into power hungry monsters online while others may abuse their voice and power for disturbing reasons. When you give every one a voice and everyone power, the system wont end up in a really good place.

Prostate Cancer in African American Men Essay

crabmeat has always been one of the most dreaded ailments of humans. This incurable infirmity has broken the hearts and spirits of many, and has unendingly left an indelible mark in its endurings lives. One of the crab louse types associated with men is prostate gland malignant neoplastic disease. The National malignant neoplastic disease Institute website defined prostate cancer as the type of cancer occurring in the male procreative system, to a greater extent specifically in the prostate tissues. This type of cancer is normally triggered in older men (n.d.). In addition to this, the disease also reiterates that genetically mutated cells, known as cancer cells, argon be in the prostate. The prostatic Disease website also added that tumors are formed, spreading to the different areas in the body. The spread of the tell cells causes permanent damage to the normal functions to the different organs (2006). Aside from the fact that cancer is genetically transmitted, the und erlie causes of prostate cancer are still undecipherable. The profile of an individual candidate for prostate cancer is commonly taken into consideration. Since males are the only ones with prostates, the women are fortunately exempted from acquiring this disease. Race is another factor affected. The Intercultural cancer Council website stated that Prostate Cancer affects 37% of African American men (Baylor College of Medicine, 2007). It was also stated that the piece rate of men afflicted with prostate cancer is congenericly higher in Europe and in North America, as compared to Asia, Africa, and South America. Diet is one of the most unrecognizable causes of prostate cancer. Eating of intellectual nourishment rich in carcinogens can increase the cancer rate in the body. According to the National Prostate Coalition website, African American males are afflicted by Prostate Cancer far more than the other types of cancer. In an estimation made by the same website, there were 4,240 prostate cancer deaths in 2007. The chances of genetically acquiring the disease are actually big for African Americans. For a close relative afflicted with the disease, the individual has a one out of three chance of acquiring the cancer. For those who form devil relatives afflicted with prostate cancer, the chances increase, with an 83% possibility. Worse, if there were three or more members afflicted, the possible acquisition of the disease is 97% (NPCC, 2007). Quite disappointing, but true. The early stages of prostate cancer inhibit the enduring from experiencing and seeing the symptoms. This is originally due to the fact that these symptoms may also be caused by the presence of other diseases. Such symptoms may entangle frequent urination, urinary incontinence, presence of blood in the semen and in urine, erection difficulties, and pain ejaculation. Presence of at least two of the above mentioned should be bounteous basis for the patient to pertain an oncologist or urologist at the soonest possible time (Marks, 2003). Biopsy is one of the most reliable tests done in the diagnosis of prostate cancer. With the presence of a Urologist, a tissue sample is harvested from the patient using a needle. The sample is then forwarded to the Pathologist for extensive examination that could lead to the possible detection of prostate cancer. several(prenominal) other tests are also performed after biopsy that act as the other opinions in proving the presence of cancer cells. Some of the tests include a CT scan, bone scan, and an MRI (Strum, Pogliano, 2005). With the rampant upgrades in technology, several manipulation methods have been available for prostate cancer. According to the website of the American Academy of Family Physicians, the tumor spread of prostate cancer plays an important role in the type of intercession used (2008). The most common treatments used were basis Prostatectomy, actinotherapy Therapy, Cyrotherapy, and Active Surveillance. On e of the used surgeries is Radical Prostatectomy. This process focuses on the extraction of the prostate secretory organ and the nearby tissues from the body. This surgery requires the patient to undergo a general anesthesia, so as to avoid the intolerable pain that can be felt during surgery. As replacement, a catheter is placed through the penis so that urination may be facilitated while the wounds are healing (Blasko, Grim, Sylvester, 2003) . Undergoing Prostatectomy is one of the most certain treatments for prostate cancer. The removal of the prostate and its nearby tissues inhibits the spread of the cancer cells to the other parts of the body. This also gives the doctor at first hand information of the results, giving them enough evidence as to whether the cancer will spread or not. Radiation Therapy on the other hand, does not involve any surgery. Instead, the procedure makes use of x-rays whose energy is high enough to kill cancer cells. For this specific disease, two type s can be used. These are the extraneous beam and the Internal. The External beam uses a machine that beams light beam from the outside of the body. The target of the beam is the prostate, making sure that radiation is exposed on the pelvis and in the prostate. The side effects for this treatment include diarrhea, rectal irritation, haemorrhage and painful urination. Sometimes, this therapy may also cause impotence. Internal radiation therapy, as compared to the external beam, emits radiation seeds that were plant on the prostate. These seeds are powerful enough to kill cancer cells, but may be very painful. Cryotherapy, according to the Prostate Cancer Institute website, is one of the newest therapies discovered in the 1990s. The treatment utilizes the freezing of the prostate gland, destroying the whole organ, including the cancer cells that may be incorporated in the process. The process requires the patient to undergo general anesthesia, and is over in about two hours. The sid e effects experienced by the patient are usually treated after a few weeks. These may include urinary incontinence, pains in the pelvis, and swelling in the scrotum (2006). Active surveillance, on the other hand, is yet the most simple among all treatments. The patient does not undergo a specific treatment, and instead is in close communication with the physician. This process includes rhythmical tests and exams that monitor the health of the patients (2006). Having to bear the pain of prostate cancer and the thought of actually dealing with the disease is heartbreaking for anyone. The best thing to avoid such(prenominal) heartbreaks is to try and avoid contacting the disease. According to the WebMD website, the consumption of fodder rich in fiber can be very beneficial in the ginmill of the disease. These include the consumption of tomatoes, vegetables, and soy products. In addition to this, researches are being conducted in finding the correct term of enlistment measures of pr ostate cancer. Some of these researches include the fact that the administration of a Non-Steroidal Anti-inflammatory drug (NSAID) helps in the breastplate of men from having prostate cancer. Another is the fact that drinking red wine also helps in the prevention of prostate cancer (July 24, 2006). Regardless of what the effects of prostate cancer are, what is important is the fact that people, cannot avoid such disease. May they be Caucasians, Asians, or even African Americans no one is exempted from having such. We all just have to take good care of our bodies, and of our lives.References(24 July 2006). Prostate cancer health center Prostate Cancer-Prevention. Retrieved ring 20, 2008 from http//www.webmd.com/prostate-cancer/tc/prostate-cancer-prevention. American Academy of Family Physicians. (2008). Prostate Cancer Treatment Options. Retrieved March 20, 2008 from http//familydoctor.org/online/famdocen/home/common/cancer/treatment/264.htmlIntercultural Cancer Council. (2007). African Americans & Cancer. Retrieved March 20, 2008 from http//iccnetwork.org/cancerfacts/cfs1.htmStrum, S.B., & Pogliano, D.L. (2005). A primer on prostate cancer The empowered patients guide. Life Extension Media.National Cancer Institute. (n.d.). Prostate Cancer. Retrieved March 20, 2008, from http//www.cancer.gov/cancertopics/types/prostateMarks, Sheldon. (2003). Prostate and cancer A family guide to diagnosis, treatment and survival. Perseus Books Group.Grimm, P., Blasko, J., Sylvester, J. (2003). The prostate cancer treatment book. Contemporary Books.Prostate Disease. (2006). Prostate Cancer. Retrieved March 20, 2008 from http//www.prostatedisease.org/prostate_cancer/default.aspxProstate Disease. (2006). Prostate Cancer- Causes and Risk Factors. Retrieved March 20, 2008 from http//www.prostatedisease.org/prostate_cancer/risk_factors.aspxProstate Cancer Institute. (2006). Cryotherapy for Prostate Cancer. Retrieved March 20, 2008 from http//www.prostate-cancer-institute .org/prostate-cancer treatment/cryosurgery.html

Mozart Piano Sonata No. 3

In B flat major and the third of the set Mozart composed, the Piano Sonata (K. 281) opens with an Allegro in sonata form. Almost immediately afterward the re debate of the four-measure theme begins, Mozart moves away from the restorative toward the dominant, F major. An insistent repeated-note figure is the main feature of the secondary theme, which chop-chop gives way to a trilled closing motive. After a harmonically daring development component we hear one of Mozarts most predictable recapitulations, tracing the exposition in full and resolving everything to the tonic before closing without a coda.Marked Andante amoroso, the slow movement is in sonata form with a brief development. A large leap at the beginning of the secondary theme contrasts with the descending graduated table that makes up the first theme. Trills and sudden dynamic contrasts inject intensity into an otherwise serene atmosphere that pervades the absolute movement. As in the Allegro, the recapitulation follo ws exactly the path of the exposition, except for the modifications necessary to remain in the tonic, E flat major.The movement closes without a coda. The concluding Rondeau (or rondo is infused with elements of sonata form. The first episode (section B) is on the dominant, F major, thus preparing the way for the first (and only partial) return of the rondo theme. In the manner of a recapitulation, this corresponding episode returns nearly in full and resolved to the tonic just before the last statement of the rondo and the close of the movement.

Alex Rider: Stormbreaker

Alex Rider Stormbreaker 1)I liked this book. It was filled with action and suspense. save I didnt like how it was far-fetched. A 14 year old that knew all different types of karate, languages, moves, and almost taught like a spy from birth. But other than that, I really liked the book. I like how everything was detailed. 2)A. The main uses ar Alex Rider, Ian Rider (dead, besides an important name), Yassen Gregorovich, and Herold Sayle. B. The setting of this book is Present day in capital of the United Kingdom. C.The Central Plot is that the Stormbreaker Computers have a Vial of smallpox gas. It comes out of the reckoners when the computer is turned on. 3) Plot Pyramid ?Ian Rider Dies ?Alex meets men from the coin coast ?Ians office is raided ?Alex sees the car that Ian was driving when he died. ?He finds out that the bank is really the M16 ?Alex becomes a spy ?He goes through intense training for mission ?Goes to Stormbreaker headquarters ?Uses computer and snoops around the p lant ? run aground and escorted back into his personal room, where Ian Rider slept ?Found a piece of cover with a drawing( will come in handy later) ? Alex hides in vans that go to pick up something at docks. Found out that Yassen is working with Sayle ? Man dies for dropping a steel box ?Goes back to family ?Alex almost gets killed by Yassen and Herolds men ?Goes to library and gets book ?Finds out what the picture really meant ?Goes into a mine shaft ?Stayed in water for 2 minutes to get to the other side ?Found the lab where the vials were being put into the computer ? Gets aught and tied up ?Escapes and goes to where the ceremony is ?Reaches Science Museum ? blooming Minister shot ?Sayle shot and disappeared ?Alex stays in school and Jack is allowed to stay in London ? Sayle finds Alex and brings him to a top of a building ?Helicopter flies away without Alex ?Story Ends 4)My favorite character in this book is Alex Rider. He is strong, agile, smart, and speaks like he is older. He climbs out a window for his testify curiosity. He saved Millions of people. Alex also very sneaky.He went around the plant and not being spy for a while. Thats why Alex Rider is my favorite character in the book. 5)The theme that I mind was in this book was that An ordinary person could save lives. I say that because Alex saved millions of people and he was a regular person. Or at least until his uncle died. He was a regular guy when he went out for training to save the school kids. 6)This story is told in 3rd person. Two page examples are pages 1 and 56. Both of the pages say names and not I, its all proper names.

Great Expectations by a famous Charles Dickens Essay

Great Expectations written by a famous populace called Charles dickens. Great expectations is a famous and tense novel which was first published in the year 1860 to 1861 all(prenominal) fortnight in a magazine called all year round.The plot is based on a young boy called stumble, who in the first chapter meets and odd fellow in a gloomy, murky cemetery, pip walks on and soon finds himself turned upside down bye an ex-convict who threatens pip at the throat that he would cut out(a) his heart and his liver if pip dose not do as he says. This dark gloomy fellow scares pip which makes you sympathize for pip.In chapter 8, pip is at a house with his mean sister and her kind and caring blacksmith husband Joe. As pip is a running(a) class orphan he has no parents unspoiled is evil sister. Then a rich sexagenarian, offensive women called hightail it havishem asks pip to come round and to play, as he doesnt want to, his sister constrained him. When he arrives he ends up in a room wit h no external light l onenesssome(prenominal) candles and a dead like figure who prerequisites him to play is Miss Havishem, she demands him to play with her beautiful sure-enough(a)er indeed pip daughter, Estella, whom pip falls in love with, you feel sorry for pip now because he cant get her because she is upper class and he is garbage to her.In chapter one, hellion sets the scene by describing the marshes, saying it is an open dark place and thats were pip lives, so it make you sympathise for pip. When Magwitch comes, the sensory system changes to scary. When pip meets magwitch at the old gibbet, he says a gibbet with some chains hanging to it which had one held a pirate. The man was limping on towards him, as if he were the pirate come to life, he was using his imagination as if magwitch was the pirates ghost which has come to life, which gives the reader the effect of an old, white, dusty, see-through pirate has returned.When Dickens describes Miss Havisham room, he says it was a large room, well lighted with candles no glimpse of daylight was to be seen. It seems pitch black but only candles laying around, pip sees everything is faded and old, her white wedding pare which she is even so wearing, is white no more, but torn and ripped and grey. All clocks have stopped at the same time in this room. As if time has come to a stand still, except for the old wrinkles lady in the chair. Reading this makes you feel scared because if you were pip, whence you would not want to stay in the room.In chapter 1 in the eerie settings of the marshes, we meet the sinister character called Magwitch. As he just pops out of the bushes and bellows hold yer noise or ill cut your throat, we get an attribute of a ruffled up man, a man with no hat but only rub on his head and broken shoes, and he is soaked in water and mud. When we see that he has a shackle on his leg we know he is an escaped convict. When he threatens pip to cut out his heart and liver and lies about having someone else who will get him when he is asleep in his comfy bed, then you see how much he wants the food and file. It is ironic that magwitch will be his benefactor later on all his threats and bullying.When pip walks into Miss Havishem room and sees its all dark, we get a feeling of eerie. All the things the room are grey and aged, just like her, dickens writes-Her shoes were white, a long white vale, I saw everything in my view which ought to be white. He repeats the word white, which gives an effect of how old everything is. He describes she is like a corpse I sometimes have sick fancies miss havishem says and then she says she wants pip to play and clicks her fingers at pip and makes pip fell uncomfortable, which is weird for an old lady to demand a young boy to play.Pip who is the main character of Great Expectations is an orphan that lives in a boggy environment which makes you feel sorry for pip. He then meets magwitch and pull down tho he scares pip, as dickens d escribes him as a bundle of shivers pip still remembers his manners and he has respect for elders even magwitch. Half way through dickens changes beginning(a), 3rd person which show how small he is in retrospective view.When pip enters the room with Miss Havishem in it, he feels scared but he is still polite towards her. When she I talking to pop he tries to avoid eye contact wit her when Miss Havishem asks if he is scared of a women who has not daylight since before he was born, he lies and says no. when she calls Estella in the room, pip immediately fall in love with her, but when she says no because he is a working class boy, he turn his back on Joe and hates him because he did t distributively him how to be a loose man and cries then kicks the wall.In Great Expectations, Dickens writes in the first person about Pip life. Chapters one and eight are the two key chapters that are enough to hook the reader. Dickens includes exotic characters, like Magwitch in the cemetery. The s tory is a journey of pips life from child poser to man hood and it shows all his emotions and fears through out. Dickens uses his imagination which appeals to the audience and his vocabulary to his advantage, writing out all pips emotions, fashioning you feel as if you were Pip, which makes this a very good and famous story. All of the characters are different and each has their own dramatic events.Great expectation is a well known novel because it hooks you from the 1st chapter all the way to the end.

MBA Interactive Project Essay

IntroductionContinuing the work and analysis begun in the first trine SLPs, we again project ourselves back in clip to the year 2012. I am in creditworthy for decisions on product development and pricing for the abutting four age for our line of stamp pads. I depart show the score, financials and market data at the end of the four year period from my old time hash outions. Finally we can make a detailed discussion and analysis of the data utilize CVP analysis, and result explain why I recommend specific pricing and research and development (R&D) woo for the next four year period.DiscussionThe Clipboard Tablet Company is currently making three different birth control pill models the X5, X6 and X7. The X5 has been on the market for three years already and market research has determined that consumers are non very worried about mathematical process for this older tablet. The middle tablet, the X6, has been on the market for two years and market research shows consumers are concerned about performance but not necessarily harm. The lowest tablet, the X7, is the newest and has only been on the market for one year, and market research shows the consumer is interested in both performance and price. With this in mind, we can analyze how the products evolved when Mr. Shmoe was in charge.The following table depicts the price and R&D parcel for each tablet all over the preceding four years (since the last run) and whether or not the crabby tablet production was discontinued or not. The graphs also depict the tax generated and profit from the different tablets over the time period I was in charge of making the decisions instead of Mr. Shmoe.ReviewOverall the results of the triad run of the tablet simulation had an end result which was approximately $142 million greater than the prior run, which was terminated using CVP analysis. This change was due to two reasons. The first was the maturationd sales and revenue generated by the X6 tablet, at long la st reaching market volume. The second reason was due to the dramatically increased sales of the X7. As the graphs display, the X6 intensify greatly in terms of revenue and profit through 2013 and then began a steady and clear decline once reaching market saturation. Revenue and profit for the X7 were drastically different as compared to antecedent simulations, beginning to increase in 2014 and 2015,and setting the stage for sustained revenue and lettuce in the hereafter time period. The X5 was relatively unchanged from previous simulations since I left the pricing alone due to the tablet having been on the market for several years already.Data DiscussionIt will also help to discuss in more detail what happened in the third simulation under my supervision while using the CVP model. For the X5, initial R&D allocation of the $24 million available was only 5%, or $1.2 million, plus the $75 million in other dictated costs gave a total fixed cost of $76.2 million. The variable cost per unit for the X5 amounts to $150, and using a price of $300 per tablet, the breakeven point for the X5 is 508,000 units sold. A price of $300 per tablet yielded a profit of $119 million. Fixed costs for the X5 are extremely noble and with the age of the X,5 little R&D dollars were allocated in order to keep the total fixed costs down.Next up, the X6s fixed costs were $48.3 million including the R&D costs, while the variable cost of the X6 came out to $275 per tablet. The breakeven volume for the X6 priced at $375 per tablet comes out to 375,000 tablets. The idea here was to achieve market saturation as quickly as possible and reap the associated profit. Based on the life cycle of the X6, the price was increased by only five dollars per year and associated R&D expenses were reduced only 5% in the latter years.Finally, the X7 has the exact same fixed cost as the X6 with the only difference being the dollars allocated for the R&D, which for the second run of the simulation was $4 9.5 million. However, the variable costs for the X7 are extremely low at only $55 per tablet. The breakeven volume for the X7 at $120 per tablet comes out to just under 577,000 tablets. The scheme here was to have a much discredit initial price in an attempt to inhibit market share and volume upfront which would ultimately reap large profits after the breakeven point.Formulating a revise outlineConsidering all of this information, the revised outline will be somewhat similar from the previous one in regards to the overall conceptual plan. My previous strategy focused on CVP analysis, while the newer revised strategy for the tablet simulation will attempt to tweak and optimize this strategy further. Due to the lower breakeven prices of each of the tablets, volume for each one can be increased immediately by a reduction in price. Therefore we will attempt this for the X6 and X7 tablets. CVP does not account for product lifecycle, however, which is why my strategy is to more or le ss leave the pricing the same for the X5 as the previous run. R&D for the X5 will never increase above 1% since the consumers dont care for this feature, while R&D will be the highest for the X7, which is marketed as the primary benefit of this higher-performance tablet.Prices for the X6 and X7 will increase by $10/year while maintaining roughly a 40-60 R&D split respectively, with the beginning price of the X7 scratch line $10 lower. This strategy should show higher profits after four years by care prices closer to their breakeven CVP pricing and varying slightly the R&D costs based on changing market saturation. To sum up the strategy, it is to more or less leave the X5 and X6 fairly constant from my previous simulation but attempt to increase overall sales in the X7 market, thus creating more revenue and profit.The following table depicts the results of the updated strategy for the next four years. As you can see we left the initial pricing for the X6 the same, starting out wi th a price of $375.ConclusionIn conclusion, we generated a revised strategy for the Clipboard Tablet Company based on a revised and optimized CVP analysis. By adjusting the pricing for the X7 slightly descending(prenominal) in order to increase sales and revenue/profit, we maximize the outcome. The goal is to continue reap the profits out of the X5, get maximum revenue off of the X6 by achieving market saturation and to dramatically increase sales of the X7 which is the future for our company. I look forward to putting this into practice.ReferencesForio.com, 2012. Introduction. PDA Simulator. Retrieved 09 Jan 2013 from http//forio.com/simulate/jelson/tablet-development-sim-1/simulation/p=page1 Manoski, Paula, 2002. The R&D strategy/strategic process Part 1 a road symbolise to R&D effectiveness. Allbusiness.com, Retrieved 09 Jan 2013from http//www.allbusiness.com/sales/customer-service-product-knowledge/122484-1.htmlQuickMBA.com, 2010. Product Lifecycle. Retrieved 13Jan 2013 fromht tp//www.quickmba.com/marketing/product/lifecycle