Key Consumer Behavior Issue Marketing Essay

Key Consumer Behavior Issue Marketing Essay The brief overview of the article is about Jet Star as Australian low cost airlines that going to spend more budget in social media marketing instead of using high price conventional way. Jet Star is facing an issue in how to compete with other airlines company and whether Jet Star can be success in changing consumer attitude toward its new plan in advertising. This becomes the key issue in consumer behavior raised by the reporting. An explanation of how the article relates to consumer behavior theory So basically this article is relevant to be selected since it is related with theory of consumer nature of attitudes and also changing the cognitive component of attitudes through the way Jet Star advertise in social media. The first theory is about the nature of attitudes. While on the attitude there were two components which are cognition and emotion. Cognition is about beliefs of attitude, while emotion is about consumer feeling to an entity. Also there is hierarchy of effects exists that relates consumer emotion, thought, and behavior together with marketing communication. The first one is standard learning hierarchy (learn-feel-do); the next is the low-involvement hierarchy (learn-do-feel) and finally is the experiential hierarchy (feel-do-learn). (Solomon, Russel-Bennet, and Previte, 2010). Based on that theory, Jet Star is applying the standard learning hierarchy. This is similar to process where consumer attitudes are being constructed. Consumer sees their preference in decision making as a problem solving process. The first step is they collecting the knowledge about the product, in this case is airline ticket, about the price and the differences among other airlines and in feeling stage, consu mer evaluate whether the price is suitable for them and finally consumer begin to realize the decision by real action in choosing to buy the Jet Star ticket flight. It seems that from this hierarchy, consumer tends to be bonded with the product instead of buying other product. This hierarchy makes consumer to have high involvement by discovering any knowledge of the product and then come out with a conclusion. (Solomon, Russel-Bennet, and Previte, 2010). Again based on Solomon, Russel-Bennet, and Previte (2010), the aim of marketer in attitude change is to make consumer go through their product, or go in opposition to competitors product. There are two ways in changing consumer attitudes, by changing the cognitive component of learn and by changing the emotional component of feel. In changing cognitive component of attitudes, marketer can use any message that constructing the argument, drawing conclusion, or use comparative advertising. While on the other hand to change emotional component of attitudes, marketer can use any feeling such as humor or fear to change consumer attitudes. Apparently in this case based on the nature and consumer relationship with the product, Jet Star is using changing the cognitive component of attitudes to influence the attitude of its potential consumer. The way they choose is constructing the argument in which Jet Star try to argue and persuade the consumer about the advantage of them by choosing Jet St ar as flying partner. So basically in this case, Jet Star wants to change the attitude instead of consumer feeling through this kind of social advertisement. There are two kind of measuring argument, the first one is supportive argument, and the other is refutational argument (Lecture slide, 2010). Using Twitter and YouTube as well, Jet star is presenting all of positive characteristics that they can offer in their service. It always does promotion in twitter and show how great they are on their service in the flight and mainly what they sell is their super cheap price. However, Jet Star can be considered as having refutational argument as well when the negative issues is raised and then solve it. This case appear from twitter, in which Jet Star is being asked by people or potential consumer who followed Jet Stars account about negative thing, such as complaining, and then effectively, Jet star could solve the problem directly to the consumer. Implications for marketing or advertising in the category, or industry, or sector discussed by The article In order to compete and win the consumer with the new plan in advertising, Jet Star should stick with their plan to invest more in social media and online advertising. This is based on evidence that from previous year in 2009 where they had try to launch the advertisement in social media, the result came into a huge success as the cost of doing advertisement in conventional media is became more costly and fragmented. Moreover, with the usage of social media, Jet Star could minimize the cost of using conventional media and get higher ability in reaching the consumer. Using social media as tool for reaching consumer, could makes Jet Star to reach hundred from thousand prospective consumer, just with one uncomplicated online message. (Reed Group, 2010). Hopefully consumer is required to change their attitudes in choosing a service from Airline Company, and in order to do this, the consumer needs to adapt with this kind of advertising in social media. Only little adaptation that they needed, as this kind of new way in advertising is now part of consumers social daily life. In conclusion, using YouTube which is open video sharing site as medium for advertising representation of the future (Incisive Media, 2010) and twitter that has many users out there and searches on trending topics are to be anticipated place for mass advertise ads (Bernoff, 2010), will make Jet Star to successfully change consumer attitude from using another airlines into using Jet Star flight service. In addition if people using twitter and have to go through direct link into Jet Stars main page, they will come up to website that have predicate as the fastest homepage load time of Australian airlines website (Marketing Mag, 2009). Furthermore, in the future Jet St ar could change consumer attitude in getting information about their service from conventional way, into adapting up to date information of service offered to consumers social daily life. And the reason of their future success is based on the fact that they will shift 40% of their marketing budget into social media that had been proved before, in which this idea is getting phenomenal responses (Incisive Media, 2010). Main article Reed group, 2010, JETSTAR to shift 40% of spends online, viewed 15th April 2010, . Secondary article Bernoff,J., why you should advertise on twitter, viewed 15th April 2010, . Incisive Media Investments Limited, 2010, YouTube hailed as advertising medium of the future, viewed 15th April 2010, . Marketing Mag, 2009, Tiger and Jetstar big winners online, viewed 15th April 2010, . Solomon, M. R., Russell-Bennett, R., Previte, J, 2010,  Consumer Behaviour: Buying, Having, Being. Prentice Hall/Pearson Education, Australia. Lecture slide, 2010, Consumer behavior; attitudes and attitude change, University of Queensland Attitude and Attitudes Change Benno Arsanto 41953734 Faculty of economic, University of Queensland

The Second World War (WWII) - Causes And Effects Essay -- World War 2

World War II: Causes, and Affects In the history of the world there are many occurrences that have changed life and the world, as we know it. The history of conflicts in the world is just as long as the histories of man have bee recorded. From the beginning the human species survived off of conflict (between various predators and the environment) and has been nourished by the fruits of war since before the rise of the Roman Empire. World conquest has been the goal of many great generals and a great many Kings. Through the years there were many conflicts that were thought to be the worst that ever was and the worst that would ever be (World War I in particular). World war two is said to be the war to end all wars, because of the leaders, the technology, and the effects the war had on the world. World War II began in 1939. The devastation and destruction caused in this conflict will have a total global effect. The war itself will require many countries to commit all of their military and financial assets in the production of war equipment and in fighting. This was the first war that had civilian death rates that exceeded all previously set records, and from any war since. The battlefield in world war two included all of the territory in the country. The days of strictly trench and open field battles were a thing of the past. The location of battles and bombings included strictly military sites and also various other locations that were essential to the life and economy of the country involved. The reason this war was different from al of the other wars of the past was that the weaponry has changed from the conventional to the extraordinary. The causes of World War II are linked closely to the end of World War I. The trouble began when the Treaty of Versailles was written. The Treaty of Versailles was written by the powers that won World War I (Britain, France, and US). They divided Europe up as they saw fit and reduced the territory held by Germany to less than before its series of conquests. The Germans lost all of their colonies and one eighth of its land in Europe (Encarta 98). Italy profited from the war, Italy gained land and power (but still wanted more). The French wanted to make Germany pay the maximum penalty for its four-year occupation of France that began in 1914(Strauss 14). The German Government was given orders to pay restitution to the countr... ...tomic weapon is detonated in a city.   Ã‚  Ã‚  Ã‚  Ã‚  World war two is said to be the war to end all wars, because of the leaders, the technology, and the effects the war had on the world. World War II cost the world more lives, and property than any other war before. It was the testing ground for weapons of such horrible destructive power that if they were ever to be used again it would probably be the end of the world. The war involved sixty-one countries, 1.7 billion people, 110 million military personnel, left over 60 million dead, 35 million of the dead were civilian casualties, and the war cost over 1 trillion dollars. If a war ever occurs that could possible top all of those statistics and numbers it would most likely be the end of civilization, as we know it and of life on this earth as we know it. Works Cited Grolier’s Electronic Encyclopedia. CD-ROM. New York: 1994 Microsoft Encarta 98 Encyclopedia. CD-ROM. New York: Microsoft,1998  Ã‚  Ã‚  Ã‚  Ã‚   â€Å"World War II†. World Book Encyclopedia. 1996 ed. Strauss, Martin L. Gestapo:Stories of Terror. New York: Free, 1992. Johnson, Michelle F. The Cost of Liberty. Philadelphia: Associated Press, 1935.

Is Television a Good or Bad Influence? Essay

In the year of 1926 a man called John Lougie Baird had invented something that has become part of the day-to-day lifestyle of nearly everyone. He had successfully tested it in a laboratory in late 1925 and unveiled with much fanfare in London in early 1926, and later mechanical television was quickly usurped by electronical television. Over the years television has developed greatly, going from black and white to coloured and ranging greatly in size. From portable and hand held televisions to widescreen and flat widescreen televisions, there is a choice to suit everyone. The most recent additions to this can vary from VCR’s to DVD’s to play stations and other games consoles. Also there are numerous networks, which you can choose from, such as ITV digital, cable, sky digital, etc. In this world today, there are people out there that think television is fantastic and that there is nothing out there that could spoil a nice, quiet night in, with a nice warm cup of coffee with their feet up in front of the television while there are others who don’t feel so strongly. They would rather smash that cup of coffee off the television. If you think that’s very extreme, think again, because there are people today that think television is the worst invention ever. There are some people with a point of view that television is a good influence. They think this because they think that television teaches children to be creative which is shown in documentaries and educational programmes. Maybe so, but do these people realise that the more time they spend watching television, the more time they’re taking out of their own social life and the more closer they are to becoming addicted to it. Do they know that two out of three network prime time shows illustrate some sort of sexual situation or dilemma between a couple, according to a study released in February 1999, by the Henry J. Kaiser Family Foundation, showed that only three percent of sitcoms discussed any of the risks and responsibilities associated with sex drugs and violence. Do they also know that foul language has increased on these shows and words absent on television ten years ago are now cropping up in more commonly in the scripts of characters on soaps and on every network? Would you want your children to grow up using bad language as part of their everyday speech? No definitely not I would ponder, If you ask my opinion, I would say that yes, television does teach children to be creative, but not in a good sense. With television progressing at this rate and filling up with more violence, sex and strong language which is easily accessed, these circumstances can be avoided by ensuring that children take part in more sports such as football, swimming, running, cycling and lots of others and watch less television. Also do you think that a, elderly person would watch a film happily that consists of a lot of violence and strong language? Television could that very strong impact on the elderly if maybe they watch too much of it. It could deprive them of their social life and watching too much television could lead an old woman or man into a deep depression, which could have very serious and, maybe even fatal consequences such as laziness and lack of exercise. Other views are that television s a bad influence especially on the younger generation maybe because there is too much violence and bad language which could have an affect on them and also on older people as they may cause offence, Maybe people think that living in this world means you are inclined anyway to seeing and hearing all this violence and bad language. There are views that it keeps children out of trouble and other views that it discourages play in younger children but they think that they are better off keeping their children inside than letting them out all the time and having a better chance of getting into trouble. I personally think that television is a bad influence on people of all ages. Violence on television affects children negatively, according to psychological research. The three major effects of seeing violence on television are that children may become less sensitive to the pain and suffering of others, children may be more fearful of the world around them and children may be more likely to behave in aggressive ways towards others. It is a fact that the average American child will have watched one hundred thousand acts of television, including eight thousand depictions of murder, by the time he or she finishes sixth grade, which is approximately thirteen years old. If you think wall to wall violence on television has no effect, why would you imagine that one-minute adverts in the breaks do have an effect and may pursued you to buy something? We live in an era where both parents are often working and children have more unsupervised time they mainly use this time to watch television. It is necessary that time is made for the younger generation to keep up with their day to day experiences, including while they are at school, if they attend school. Studies have shown that children’s television shows contain about twenty violent acts each hour. They also showed that children who watch a lot of television are more likely to think that the world is a mean and dangerous place for cold and heartless people. In 1960, a man embarked on a landmark longitudinal study of over eight hundred eight-year-olds. He found that children who watched many hours of violent television tended to be more aggressive in the playground and the classroom. The same man checked back with these students eleven and twenty two years later. He found out that the aggressive eight-year-olds grew up to be aggressive nineteen-and thirty year-olds, with greater troubles – including domestic violence and more traffic tickets – than their less aggressive counterparts who did not watch as much television. And the researchers found that even if a child is not aggressive at the age of eight, but watches substantial amounts of violent programming, he or she tends to be more aggressive at nineteen than his or her peers who didn’t watch violent T.V. This just goes to show that television does have an affect on children at a young age, if not at that present time, and then it would take place in the future. Television also has effects on teenagers. A new study concludes that teenagers who watch more than an hour of television a day are more likely to be violent in later years. They are more likely to watch T.V if there is something on that interests them, no matter what the context, and most of these people have TV’s in their bedrooms which make it possible to watch TV to all hours, so their parents don’t have a say in what they watch really. Soaps like Coronation Street and Eastenders show young adults becoming pregnant and sometimes stealing cars and taking drugs and it all seems so easy and normal which could resort to some of these young adults taking part in doing these actions themselves and thinking that this is normal. For the elderly, television can most definitely have a bad influence. For example if an elderly woman sat and watched T.V all day, she could become sick, if she is not having her proper day to day exercise could lead to stiffness and aching joints. It could also cause stress if maybe a man seen the troubles in the news, such as the events of September 11th 2001 where two hijacked aircrafts were flew into the world trade centres of New York which caused the loss of thousands of lives and the destruction of the buildings themselves it could worry them and make them think that they should be out there doing something about it. That very day many people joined the US army as a result of television influencing them to do so. Also the United States are in another complication with Iraq over biological weapons the stories which are being stated on the news are very motivating and provoking and would make you feel that something has to be done about these problems. So television has become a bad influence to young children but also it has become a tool really for alerting the world of what is going but also advertising and provoking to adults and the elderly.

buy custom Autonomy and Terminal Illness essay

buy custom Autonomy and Terminal Illness essay The attending physician should not write a DNR order without informing the patient. It is the right of the patient to know the treatment administered to her (Kilpi, 2000). Sally is in denial that she is terminally ill (Crigger, 1998). The cancer is so advanced that its reversal is impossible. Her husband is aware of this and has agreed with the doctors on the treatment to be offered. Sally on her part believes that the doctors are not doing enough to save her life (Crigger, 1998). She point out to the case that the doctors were unable to successfully carry out thoracentesis as incompetence on their part (Crigger, 1998). The doctors believe that the reason for the gravity of his sickness is her denial. From this, it is evident Sally will reject a DNR order as well if informed (Crigger, 1998). The physician can opt to give a DNR order. However, this will be against the patients rights (Kilpi, 2000). The physician has to inform Sally of the decision even if she has to refuse it. He has to explain to Sally the reason for the decision (Crigger, 1998). It is evident that her body is weak and liable to reaction to some treatments. Medical records show that her bone marrow cannot sustain the full course of chemotherapy. He should try to convince her to accept her fate and collaborate with them in administering the required treatment. The oncologist should give all the information about Sally to the physician (Crigger, 1998). This will help in administering the proper treatment required. It is the right of a patient to have her medical records kept private (Kilpi, 2000). The oncologist while revealing Sallys medical condition should be guided by this principle (Crigger, 1998). He should make sure that the information is not disclosed other than for the purposes of treatment. This should be done with the consent of the patient. The oncologist should also be informed of the DNR order (Kilpi, 2000). In turn, he should assess the consequences of the order to the patients health. He should then explain to the patient the implications of this order. Sallys husband should also be informed of the DNR order (Crigger, 1998). The patient being his wife, the outcome of the process directly affects him. He has already admitted that his wife sickness is terminal. However, he should not arrange about his wifes treatment without informing her. He should also seek consent from her wife while revealing details about her sickness to the attendant (Kilpi, 2000). If in any case the physician informs him about a DNR order, he should make a point of informing her wife. He should act within the principle of confidentiality in her wifes health matters (Kilpi, 2000). The attendant should carefully examine the patients health records. Despite the terminal illness, the patients rights should be observed (Crigger, 1998). The rights of the patient should guide any treatment decision undertaken. He should keep the patients medical records confidential (Kilpi, 2000). However, medical rules supersede patients right or wishes. The attendant should take control if the patient seems to overrule medical decisions. He should carefully examine the case and the medical records. He should examine the patients behavior throughout the process. From this, he should decide on the proper approach to the case. Sally has refused to accept her condition (Crigger, 1998). She continues demanding treatment, which her body cannot cope with. These treatments might result in premature death. Others will be futile and a waste of resources. The attendant should try and make Sally feel taken care of (Crigger, 1998). He should try to convince to accept a DNR order. He should try to explain its benefit towards her recovery. Should Sally fail to agree with DNR order, medical ethics should be the key (Crigger, 1998). The attendant should continue with the DNR order despite Sallys resistance to the order. This is because in such a situation, medical ethics take preference over the rights of the patient (Kilpi, 2000). Buy custom Autonomy and Terminal Illness essay

Biography of the German Explorer Carl Peters

Biography of the German Explorer Carl Peters Carl Peters was a German explorer, journalist and philosopher, instrumental in the founding of German East Africa and helped create the European Scramble for Africa. Despite being vilified for cruelty to Africans and removed from office, he was later praised by Kaiser Wilhelm II and was considered a German hero by Hitler. Date of birth: 27 September 1856, Neuhaus an der Elbe (New House on the Elbe), Hanover GermanyDate of death: 10 September 1918 Bad Harzburg, Germany An Early Life: Carl Peters was born the son of a minister on 27 September 1856. He attended the local monastery school in Ilfeld until 1876 and then attended college in Goettingen, Tà ¼bingen, and Berlin where he studied history, philosophy, and law. His college time was financed by scholarships and through early successes in journalism and writing. In 1879 he left Berlin University with a degree in history. The following year, abandoning a career in law, he left for London where he stayed with a wealthy uncle. Society for German Colonisation: During his four years in London, Carl Peters studied British history and investigated its colonial policies and philosophy. Returning to Berlin after his uncles suicide in 1884, he helped establish the Society for German Colonisation [Gesellschaft fà ¼r Deutsche Kolonisation]. Hopes For a German Colony in Africa: Towards the end of 1884 Peters traveled to East Africa to obtain treaties with local chiefs. Although unsanctioned by the German government, Peters felt confident that his endeavors would lead to a new German colony in Africa. Landing on the coast at Bagamoyo just across from Zanzibar (in what is now Tanzania) on 4 November 1884, Peters and his colleagues traveled for just six weeks persuading both Arab and African chiefs to sign away exclusive rights to land and trade routes. One typical agreement, the Treaty of Eternal Friendship, had Sultan Mangungu of Msovero, Usagara, offering his territory with all its civil and public privileges to Dr Karl Peters as the representative of the Society for German Colonisation for the exclusive and universal utilization of German colonization. German Protectorate in East Africa: Returning to Germany, Peters set about consolidating his African successes. On 17 February 1885 Peters received an imperial charter from the German government and on 27 February, after the conclusion of the Berlin West African Conference, the German Chancellor Bismarck announced the creation of a German protectorate in East Africa. The German East-African Society [Deutsch Osta-Afrikanischen Gesellschaft] was created in April and Carl Peters was declared its chairman. Initially a 18 kilometre costal strip was recognized as still belonging to Zanzibar. But in 1887 Carl Peters returned to Zanzibar to obtain the right to collect duties - the lease was ratified on 28 April 1888. Two years later the strip of land was purchased from the Sultan of Zanzibar for  £200,000. With area of almost 900 000 square kilometres, German East Africa almost doubled the land held by the German Reich. Searching for Emin Pasha: In 1889 Carl Peters returned to Germany from East Africa, giving up his position as chairman. In response to Henry Stanleys expedition to rescue Emin Pasha, a German explorer and governor of Egyptian Equatorial Sudan who was reputed to be trapped in his province by Mahdist enemies, Peters announced his intention to beat Stanley to the prize. Having raised 225,000 marks, Peters and his party depart from Berlin in February. Competition with Britain for Land: Both trips were actually attempts to claim more land (and gain access to the upper Nile) for their respective masters: Stanley working for King Leopold of Belgium (and the Congo), Peters for Germany. One year after departure, having reached the Wasoga on the Victoria Nile (between Lake Victoria and Lake Albert) he was handed a letter from Stanley: Emin Pasha had already been rescued. Peters, unaware of a treaty ceding Uganda to Britain, continued north to make a treaty with the king Mwanga. The Man With Blood on His Hands: The Heligoland Treaty (ratified on 1 July 1890) set German and British spheres of influence in East Africa, Britain to have Zanzibar and the mainland opposite and towards the north, Germany to have the mainland south of Zanzibar. (The treaty is named for an Island off the Elba estuary in Germany which was transferred from British to German control.) In addition, Germany gained Mount Kilimanjaro, part of the disputed territories - Queen Victoria wanted her grandson, the German Kaiser, to have a mountain in Africa. In 1891 Carl Peters was made the commissioner to renamed protectorate of German East Africa, based in a newly created station near Kilimanjaro. By 1895 rumors reached Germany of cruel and unusual treatment of Africans by Peters (he is known in Africa as Milkono wa Damu - the Man with Blood on his hands) and he is recalled from German East Africa to Berlin. A judicial hearing is undertaken the following year, during which Peters relocates to London. In 1897 Peters is officially condemned for his violent attacks on African natives and is dismissed from government service. The judgement is severely criticized by the German press. In London Peters set up an independent company, the Dr Carl Peters Exploration Company, which funded several trips to German East Africa and to British territory around the Zambezi River. His adventures formed the basis of his book Im Goldland des Altertums (The Eldorado of the Ancients) in which he describes the region as being the fabled lands of Ophir. In 1909 Carl Peters married Thea Herbers and, having been exonerated by the German emperor Wilhelm II and granted a state pension, he returned to Germany on the eve of the First World War. Having published a handful of books on Africa Peters retired to Bad Harzburg, where on 10 September 1918 he died. During World War II, Adolf Hitler referred to Peters as a German hero and his collected works were re-published in three volumes.

The History of Advertising Essay Example | Topics and Well Written Essays - 1750 words

The History of Advertising - Essay Example This essay "The history of advertising" outlines the changes in the advertisement in course of times and its future. Advertising today is totally integrated with the term marketing, that it has become an activity similar to mass selling. In this respect it has to be distinguished from other activities intended to persuade the public, like propaganda, publicity and public relations. The techniques of advertising range in complexity from the publishing of simple notices in the classified-advertising columns of newspapers to the integrated marketing communications, involving the concerned use of advertising in newspapers, magazines, television and radio and on the internet as well as direct response, sales promotion and other communications vehicles in the course of a single campaign. From its humble beginnings in the ancient times, advertising had grown into a worldwide industry, with billions of dollars spent every year to influence the purchase of products and services. New age advertising Advertising has also changed not only in spending but by its nature, scope and components over the years. The channels (media), research, techniques of persuasion, industry structure, economic and social effects and regulation are the factors that have contributed to its change over the years. Today advertising messages are disseminated through numerous channels. The television, newspapers, direct mail, radio, yellow pages, magazines, business publications, outdoor advertising and farm publications were the traditional channels. But miscellaneous media such as window displays, free shopping news publications, calendars, blimps, sky writing by airplanes, sandwich boards carried by people walking the streets, delivery trucks painted with product messages, wrapping paper and shopping bags etc are employed to reach the advertisements to the potential buyers. The new information age has contributed the advertising industry with its new channels like the internet, gleaming with pop-up messages and e-mail alerts; the mobile phones with the SMS messages and the net savvy gadgets that download the entertainment along with the ad promos. Research is another factor that has contributed to the growth of the sector. It was only possible to approximate the effectiveness of various advertising a century ago. Today prospective advertisers were guided almost solely by estimates of magazine and newspaper readership. Advertising and market research has become so much sophisticated that advertisers and agencies frequently conduct extensive and expensive surveys to determine the potential acceptance of products or services before they are advertised nationally at costs that may amount to millions of dollars. Techniques of persuasion has also changed, most of them circumscribed only by the ingenuity of the creative mind, the limits of various channels of communication, by certain legal restrictions and by the standards self imposed by the industry. Modern advertising employs an astonishing variety of persuaders. Among these are humorous and entertaining television and radio commercials, appeals to the sense of smell by use of perfumed ink on paper, endorsements of products by celebrities, appeals to parents to give their children a better life and future, appeals to children to 'ask mommy' to buy certain break fast cereals and the controversial use of 'scare copy'. The advertising industry has also changed. Today we see a great transition from the old space brokerage to the new age big-budget

Close Reading of a Poem Essay Example | Topics and Well Written Essays - 1500 words

Close Reading of a Poem - Essay Example You can almost see the speaker in the poem throwing tantrums at "daddy" blaming him for all her misfortunes. At best, the speaker in the poem did not attempt to hide her anger towards her father and her husband nor did she attempt to conceal her love for both men who tormented her and ruled her life for years. All throughout the poem, the speaker struggles to deal with her loss, her love and her hatred of her father. The speaker has unresolved issues against her father which she believed to be the root of all her sufferings and pain as an adult. Note that the speakers father died when she was ten so she never really had the chance to outgrow her fathers influence on her as most children do. In line 6 and 7 of the poem, the speaker said â€Å"Daddy, I have had to kill you / You died before I had time†. Her fathers death left a big hollow in the life of the speaker and she felt that even in death, her father still have influence over her. Actually, the idea of killing in the poem is more like a figure of speech. The speaker had always been scared of her father as a child and she wanted to get rid of the influence that her father had over her by "killing" her father. The idea of "killing" can be interpreted as "outgrowing" the influence of her father over her. Since her father died be fore she had the chance to breakaway from his domination, the speaker felt that she was trapped and unable to "kill" the feeling of being dominated. As the speaker in the poem reached adulthood, her feelings for her father remains almost childlike. If you take a closer look at the lyrics of the poem you will notice that the tone of the poem is purposely made childlike. Instead of addressing her father in a more formal tone that adults use, the speaker insistently called her father "daddy". At the time when this poem was written, adults usually refer to their fathers using the formal word "Father" and only little children venture to call their parents "mommy and daddy". What