Develop a public relations campaign Article Example | Topics and Well Written Essays - 3250 words

Develop a public relations campaign - Article Example This paper will outline Riordan's PR campaign including its defined target audience, an overview of public relations issues, and implications of ethical issues. In addition, Riordan has implemented a marketing research plan and sought to align its marketing and public relation strategies The Riordan staff consists of 550 people and the company seeks to become a leader in embracing diversity in the workplace. Riordan has conducted research and believes that a strong business case exists for the employment of a diverse workforce. Effectively adopting and practicing diversity policies will benefit the company image, create greater attraction to potential employees, and reduce employment costs through improved retention in the workplace. A website reviewed by Riordan staff (www.embracingdiversity.org) states that, "A diverse team is a team in which every member of staff regardless of their age, gender, race, religion, disability, sexual orientation and regardless of how they operate, or what they look like are valued as an individual and not as a member of a group." Adopting guidelines is the easy portion of the task, with approximately 550 employees, implementing a company wide diversity initiative and gaining acceptance will prove to be difficult tasks. Riordan will have to place resources behind this initiative including Public Relations professional, support staff, and a measurement system. Currently Riordan's tracking and financial systems are not merged, meaning each facility operates independently and there is a very manual process to creating reports and accessing company information. This issue will need to be resolved and can be as a new software operating system has been identified but not approved for purchase. The diversity implementation can be used as further justification for the software. Additionally, Riordan has four manufacturing facilities with one located in China and the other three located in various regions in the United States. Specific Public Relations strategies and tools must be used to ensure a seamless diversity integration process. Target Audience Riordan Manufacturing strives to be a solution provider for its customers and not be a part of its customers' challenges. The company will maintain an innovative and team oriented working environment. By assuring that its employees are well informed and properly supported, it will provide a climate focused on the long-term viability of the company. Riordan must be focused in

The Lorax Essay Example for Free

The Lorax Essay â€Å"The Once-ler perceived a market opportunity, displayed extraordinary entrepreneurial spirit and proceeded to create an industry of Thneed manufacturing. His story exemplifies laissez faire economics and the potential of free market enterprise and what’s truly possible if government â€Å"stays out† of markets with needless regulations. So what went wrong? † In order to understand exactly the story of The Lorax as an allegory of economic principles you must understand in terms of different philosophy foundations, scarcity, uncertainty, interdependencies, and the duel nature of rights. Philosophy foundations are all based on making a choice in any given situation. In the story The Lorax by Dr. Seuss the two main characters, the Once-ler and the Lorax, had conflicting philosophical perspectives. The Lorax’s prevailing philosophical perspective is utilitarianism where the belief is â€Å"the greatest good for the greatest number. † That is, in order to seek a greater social good once must chose the course of action that results in the maximum amount of overall good, not only for one’s own good, but also for the good of others. More in depth analysis of this perspective shows that â€Å"morally appropriate behavior will not harm others, but instead increase happiness or ‘utility’† (Driver, History). The Lorax spoke up against the Once-ler only when he believed the Once-ler was shrinking the happiness that the Brown Bar-ba-loots, the Swomee-Swans, the Humming-Fish and himself, were experiencing in the environment around them from the Once-ler’s production of the Thneeds. The prevailing philosophical perspective of the Once-ler is egoism, that is, maximize one’s self-interest. In the story the Once-ler had been searching his entire life for trees such as the Truffula Trees to make something like the Thneeds that create business and money, which were all that he needs. The Once-ler didn’t care about the crummies in the tummies of the Brown Bar-ba-loots, or pollution that filled the air and the ponds that forced the Swomee-Swans and Humming-Fish out. The only thing he cared about was making the factory and wagons bigger to meet the capacity of Thneeds he wanted to ship out to make more money. In the story the Once-ler, the Lorax, the Brown Bar-ba-loots, the Swomee-Swans, and the Humming-Fish are all put in a situation known as Pareto Optimality. This â€Å"exists when economic resources and output have been allocated in such a way that no one can be made better off without sacrificing the well-being of at least one person† (Wisdom, V Pareto). In a situation like this it is hard for the perspectives, like that of the Once-ler and the Lorax, to have a positive outcome. If their perspectives had been different, say like ‘the golden rule’ or ‘do no harm’ perspectives, things have a much better potential to come out more ideal for everyone. As discussed in class, both of these philosophical perspectives believe in withholding harm to one’s self and to others. If these were the perspectives taken by the Once-ler and the Lorax, both would be happy, in addition to the Brown Bar-ba-loots, the Swomee-Swans, and the Humming-Fish, but given the Pareto Optimality environment it is almost impossible to make everyone involved happy, instead there needs to be a more costs-benefits perspective taken where things are weighed out and people pick as a whole what the best usage of resources should be to maximize the outcome for everyone. The basic economic problem that arises because people have unlimited wants but resources are limited† (Investopedia). In the story scarcity affects the choices and the outcomes realized. The Once-ler held the power of control and chose to use his power over the Brown Bar-ba-loots, the Swomee-Swans, and the Humming-Fish to ignore their requests and use whatever he wanted to make the Thneeds, creating a scarcity among resources. The Brown Bar-ba-loots made the decision to leave town after the Once-ler created a scarcity of Truffula Trees which caused a shortage in Truffula Fruit, the main food that that ate. The problem with scarcity is that if it isn’t monitored then the resources will eventually run out. The Once-ler didn’t realize the scarcity he was creating among the clean air, Truffula Trees, and pond water by continuously using all of these resources without replenishing them. The outcomes of the choices he made left him with no demand, no money, and no resources to continue on with his business. Uncertainty is very hard to manage. You can’t assign a probability, value or outcome to something that is unknown. In the story the source of uncertainty is the biological nature of production. When you make poor decisions they are bound to have outcomes with issues of uncertainty. The Once-ler only saw the opportunities the Thneeds gave him incrementally; he didn’t look at the big picture of things. He failed to acknowledge every situation he faced with the Brown Bar-ba-loots, the Swomee-Swans, and the Humming-Fish, thinking they were all part of the standard operating procedures in business, causing each of the potential risks faced to create a much larger ap of uncertainty. By the end of the story the Once-ler poor decisions inefficiently used all of his resources up, forced everyone out of the town, and left him with the inability to manage these unintended outcomes of uncertainty. The interdependencies that are central to the story are asset specificity and high exclusion costs. Asset specificity is the aspect or feature of an asset that makes it useful for one or more specific purpos e and therefore cannot easily be sold off. The Truffula Trees, the ponds, and the air are all goods with specific uses to each individual with the potential to be held hostage by the Once-ler, the Lorax, the Brown Bar-ba-loots, the Swomee-Swans, or the Humming Fish. In order for high asset specificity to occur there should have been some type of contract created between the parties to prevent one single party from taking advantage of the resources to achieve some opportunity. To avoid the potential of an asset holding situation, a buyer-seller relationship could have been created between the Once-ler and the the Lorax/Brown Bar-ba-loots/Swomee-Swans/Humming Fish. If this had occurred in the story the Lorax, the Brown Bar-ba-loots, the Swomee-Swans, and the Humming Fish wouldn’t have been forced to leave and the environment would have lasted. High exclusion cost goods are what determines the provisions of the good; if the good exists for one user it is costly to exclude others. The Truffula Trees, the air, and the ponds are all considered high exclusion cost goods. The Lorax, the Brown Bar-ba-loots, the Swomee-Swans, and the Humming Fish had the token right to exclude the Once-ler from using these goods unless he contributes to the production or maintenance of the goods, but they didn’t. This gave the Once-ler the ability to use the Truffula Trees, the air, and the ponds as he saw fit, that is to make the Thneeds, without contributing anything back. The Once-ler is a clear cut case of what is known as a free-rider; a major problem associated with high exclusion cost goods. Before the Once-ler comes to town, the property rights of the Truffula Trees, the air, and the ponds lie with Brown Bar-ba-loots, the Swomee-Swans, and the Humming Fish; everyone respects the usage of one another and no actions need to be taken to enforce those rights. When the Once-ler comes to town the usage of the Truffula Trees, the air, and the ponds comes into dispute. The Once-ler has the right to use Truffula Trees, the air, and the onds 24/7. The non-rights duties lie with the Brown Bar-ba-loots, the Swomee-Swans, and the Humming Fish; they must respect and tolerate the Once-ler. The Lorax has the obligation to enforce those rights. If different endowments of property rights occurred, such as an ordinance that limited the Once-ler’s usage of the Truffula Trees, the air, and the ponds, the Truffula Trees, the air, and the ponds wouldn’t have been overused and the Brown Bar-ba-loots, the Swomee-Swans, and the Humming Fish wouldn’t have been forced to leave town.

Educatio During The Victorian :: essays research papers

Education During the Victorian Period   Ã‚  Ã‚  Ã‚  Ã‚  Education during the Victorian Period progressed due to several acts and codes over the years. Voluntary schools, which the Church provided, were founded by the Anglican National Society after the grant of 1833 was proposed. The grant went to religious bodies, which were used to build schools. It was the first acceptance by the government to provide the poor with an education. The grant increased to 30,000 pounds in 1839 and then to 100,000 pounds in 1846. These voluntary schools were paid for by private subscription and were spread out over the country.   Ã‚  Ã‚  Ã‚  Ã‚  Gladstone’s Bill of 1870 was the work of W.E. Forster, who was an ardent churchman of Quaker origin. The bill doubled the State Grant to church schools and to Roman Catholic schools so they could become a permanent part of the new educational system.   Ã‚  Ã‚  Ã‚  Ã‚  There were seven elite boarding schools that were defined as â€Å"Public Schools† in the 1860’s by the educational Clarendon commission. They were Eton, Harrow, Westminster, Rugby, Winchester, Charterhouse, and Shrewsbury. They were maintained by private funding and received no profits.   Ã‚  Ã‚  Ã‚  Ã‚  The Code of 1890 made it possible to maintain evening continuation schools, which we think are night schools.   Ã‚  Ã‚  Ã‚  Ã‚  The new schools were known as Board Schools and they were paid for by local rates, or by the local school boards. Church teaching continued in all national schools. Before this, all the churches had to provide the education. The Roman Catholics and the Anglicans wouldn’t let their children go to these schools, though. They felt that these schools did not adequately teach their religious ideas. Board schools were introduced and the Roman Catholics and the Anglicans agreed that these schools satisfied all their educational needs.   Ã‚  Ã‚  Ã‚  Ã‚  The acts of 1876 and 1880 made attendance in schools necessary. During the first few years of Queen Victoria’s reign, 30-50% of the children went to school. The most common schools were Sunday schools. They went there if they weren’t working and while there they learned how to â€Å"read† the Bible. Its primary function was to fit people for their place in the social order. From 1870-1890 the average school attendance rose from 1.25 million to 4.5 million and the money spent on each child was doubled.   Ã‚  Ã‚  Ã‚  Ã‚  After the New County Council was established, an effective step towards a system of secondary education was taken Only 8% of male children received any secondary education.

Cheating and Sportsmanship

Cheating and Sportsmanship HPE essay-BY Elliott Biggs Just like everything in life, sports too are governed by rules, customs and even competition. Sports are a way through which we are able to connect with our past and have good feelings about the future. Sports acts as a way of bonding people despite their age, gender and race differences. Sports today, instead of bonding people and teaching them discipline and teamwork is causing them to cheat. And athletes have a reason to cheat now with all the fame, drugs and endorsements available to gain from.Cheating in sports is certainly not something new; it has been taking place ever since sports and sporting competitions were first introduced. 2000 years before Mike Tyson bit a piece of Evander Holyfield’s ear and due to it faced disqualification in the boxing match, a boxer from Thessaly, Eupolus’s had bribed 3 of his opponents to take dives in the Olympics of 388 BC (Los Angeles Times). Eupolus’s cheating is consi dered to have been the first cheating act to have been committed in sports. Everyone wants to win and wants an easy way to do it.The way people cheat in sports has become various and diversified over the years but I will discuss only three. Performance enhancing drugs, performance enhancing equipment and blood doping. First, Performance enhancing drugs. The use of enhancement â€Å"substances† for sporting events dates back to the ancient Greeks and ancient Maya. Performance potions where utilized by the Greeks to increase their abilities, and cocoa leaves where thought to be used by the ancient Maya to increase their abilities.Today, athletes will go to many lengths to increase athletic ability, including: steroids, HGH, Amphetamines, and even animal or human organs just as the Greeks did in their time. Most young athletes will tell you that the competitive drive to win can be very intense. Besides the satisfaction of personal gain, young athletes often pursue dreams of maki ng it to the Olympics or a place on a professional team. This competitive environment, created by our culture, has led to a more common use of steroids and other performance-enhancing agents in sports.For a growing number of athletes, winning at all costs includes taking anabolic steroids and other performance-enhancing drugs. Some may appear to achieve physical gains from such drugs, but at what cost? The truth is that long-term effects of steroids and other performance-enhancing drugs haven't been painstakingly studied. And short-term benefits are flawed with many potential side-effects and consequences such as loss of medals, eligibility and even death. Billie Holiday said â€Å"Dope never helped anybody sing better or play music better or do anything better.All dope can do for you is kill you – and kill you the long, slow, hard way. † It isn’t worth it. People can die because of these things but they will do anything to win. The use of performance enhancing equipment has many limitations and boundaries. For example, i believe that if you have to use such equipment then it is alright. E. g. Oscar pistorius. Pistorius has below the knee amputations on both legs that have been fitted with Flex-Foot Cheetah carbon fiber transtibial prostheses. He has no choice; if he wants to achieve his goal as an athlete he must use this equipment.Some say that this puts him at an advantage, but i disagree. If they make them just long enough to give the same amount of spring as the human legs. But, if the competitors are to use equipment unnecessarily, it would be unfair. E. g. a corked bat is a specially modified baseball bat that has been filled with cork or other lighter, less dense substances to make the bat lighter without losing much power. A lighter bat gives a hitter a quicker swing and may improve the hitter's timing. One thing that might make this fair would be if every competitor used the same equipment.But that would not solve anything, would that not just put them back where they started. This is unfair on other competitors because it gives the athlete an unfair advantage by making them more aerodynamic, faster, leap further or maybe even swim faster by eliminating water resistance. What is the point of athletes using suits anyway, in the end it all still comes down to raw talent anyway. Say swimmer a’s time is 27. 6 secs and swimmer b’s time is 28. 4 secs. They wear the suit which takes of 0. 01 of a second. And swimmer a’s time becomes 27. 59 and swimmer b’s becomes 28. 39.Swimmer a still wins anyway. Blood doping. The process of blood doping, also called blood boosting or blood packing, involves illicitly increasing the number of red blood cells throughout one’s body. In terms of anatomy red blood cells carry oxygen from the lungs to the muscles. With more oxygen being carried to the muscles during rigorous activity, the longer the muscles will perform without building up lactic ac id. Once lactic acid builds up within the bloodstream it restricts the flow of oxygen to working muscles therefore producing fatigue. In essence with more red blood cells more oxygen can be arried to working muscles, therefore increasing endurance and reducing fatigue. For this very reason blood doping has become a favourite practice of some elite endurance athletes due to the fact that it gives them improved aerobic capacity. It allows them to perform rigorous activity, such as cross country skiing, cycling, as well as running at a higher level for a longer period of time. As you can imagine that would give an athlete a significant advantage. A new-Mexico study showed that EPO use can shave up to 69 seconds off of a world-class 10,000 meter time.In any world class event such as track and field, a 69 second deficit is the difference between being considered the worlds-finest to just another middle runner. This is what inspires athletes to dope. But is it fair? No it is not. I have d iscussed in this essay three types of cheating in sports and their advantages. I have successfully answered the question, is cheating in sports ethical. Cheating in sports has been around for many hundreds of years and no-one will ever change the fact that people will cheat and find a way to win any way possible.

Who is Beloved and what is her role or purpose in the novel Beloved?

The character of beloved in the novel by Toni Morrison in his book entitled â€Å"beloved† symbolizes a lot of important ideas which are crucial to a comprehensive understanding of the novel. Taking a look at the context of the story itself, Beloved is seen as an apparition that came back to haunt the woman who was responsible for her death when she was a toddler.The event of her return caused lots of emotional reaction in other characters most especially Paul D and Sethe who as a result of trying to avoid their past were unable to truly know themselves, thus, this prevented them from forming a strong relationship with their children.To be more specific, the characters of Beloved in the novel assisted two other characters namely Paul D and Sethe to resolve their past events. Moreover, to flash back, we can say that Beloved can be understood to be an epitome of the kind of problems which arise between mothers and their daughters that occurs as a consequence of the extreme cruel ty experienced via slavery. On an intense, subliminal level to the characters in the story, the character of Beloved may be considered to be a reminder of the past.The Beloved succeeded in forcing the characters in the novel, especially her mother to first of all understand the pains from her past before beginning to work through it. Her presence caused all of the characters to come to terms with themselves before her departure. Personally, not only do I think this novel asserts the chance of reconciliation of the past or a better understanding of it from a symbolic point of view, I think it also serves some other essential function for the readers as well.It also relates a dramatic, severe and ruthless picture of some of the worst terrors of slavery. Beloved, when viewed symbolically is more than merely a character in â€Å"Beloved† but holds a huge significance as a symbol in the novel as well. All the stories enclosed within the multifarious character of Beloved in this no vel by Toni Morrison, is made of many fragments which cannot be fully comprehended until the end of the novel, At the outset, the reader is made to be believe that Beloved is a ghostly being, who is an incarnate figure of Sethe's slain daughter.But Later, a story was revealed by Stamp Paid of â€Å"a girl locked up by a white man over by Deer Creek. Found him dead last summer and the girl gone. Maybe that's her†. Toni Morrison presented the text afterwards in such a way that both assumptions were well supported. The possibility that Beloved is the slain child is backed by the fact that she sings a song which is known only to Sethe and her other children; Somewhere else, she also speaks of Sethe's earrings although she had not seen them.From my perspective, Beloved being Sethe’s reincarnated child would have helped the characters in the story and it would have helped Sethe to assuage the guilt she feels over the death of her child. I think Morrison's intention in presen ting the story in such manner was to make the readers more active rather than passive and make them work to unravel what is going on. In conclusion, I think the character Beloved in the Novel entitled â€Å"Beloved† by Toni Morrisonis Sethe's child, the third one, who was murdered at the age of one and became a ghost in 124 for up to next twenty years before she was reborn. Although, she was 21 years old in her outward appearance, she has the mind of a toddler. Thus, Beloved was trying to find Sethe's affections as well as a revenge for a murder which she still cannot comprehend. In the novel, she serves as both a character as well as a representation for the past and the sixty-million slaves that were murdered in the Middle Passage. .

The Relationship of the United States With China

The Relationship of the United States With China The relationship between the U.S. and China traces back to the Treaty of Wanghia in 1844. Among other issues, the treaty fixed trade tariffs, granted U.S. nationals the right to build churches and hospitals in specific Chinese cities and stipulated that U.S. nationals cannot be tried in Chinese courts (instead they would be tried in U.S. consular offices). Since then the relationship has fluctuated coming closet to open conflict during the Korean War. Second Sino-Japanese War/World War II Beginning in 1937, China and Japan entered into conflict that would eventually combine with the Second World War. The bombing of Pearl Harbor officially brought the United States in the war on the Chinese side. During this period the United States funneled a great amount of aid to help the Chinese. The conflict ended simultaneously with the end of the Second World War and the surrender of the Japanese in 1945. Korean War Both China and the US got involved in the Korean War in support of the North and the South respectively. This was the only time when soldiers from both countries actually fought as the U.S./U.N. forces battled Chinese soldiers upon Chinas official entrance in the war to counter American involvement. The Taiwan Issue The end of the second world war saw the emergence of two Chinese factions: the nationalist Republic of China (ROC), headquartered in Taiwan and supported by the United States; and the communists in the Chinese mainland who, under the leadership of Mao Zedong, established the Peoples Republic of China (PRC). The U.S. supported and only recognized the ROC, working against the recognition of the PRC in the United Nations and amongst its allies until the rapprochement during the Nixon/Kissinger years. Old Frictions The United States and Russia have still found plenty over which to clash. The United States has pushed hard for further political and economic reforms in Russia, while Russia bristles at what they see as meddling in internal affairs. The United States and its allies in NATO have invited new, former Soviet, nations to join the alliance in the face of deep Russian opposition. Russia and the United States have clashed over how best to settle the final status of Kosovo and how to treat Irans efforts to gain nuclear weapons. Closer Relationship In the late 60s and at the height of the Cold War both countries had a reason to start negotiating in hopes of a rapprochement. For China, the border clashes with the Soviet Union in 1969 meant that a closer relationship with the U.S. might provide China with a good counterbalance to the Soviets. The same effect was important for the United States as it looked for ways to increase its alignments against the Soviet Union in the Cold War. The rapprochement was symbolized by the historic visit of Nixon and Kissinger to China. Post-Soviet Union The disintegration of the Soviet Union re-inserted a tension into the relationship as both countries lost a common enemy and the United States became an undisputed global hegemon. Adding to the tension is Chinas ascent as a global economic power and the expansion of its influence to resource-rich areas such as Africa, offering an alternative model to the United States, usually termed the Beijing consensus. The more recent opening of the Chinese economy has meant closer and increased trade relationships between both countries.

Enviromental Protection Laws essays

Enviromental Protection Laws essays Throughout history humans began to expand their territory and with the aid of technology they assimilated the land to do what they want. Humans being more of an intelligent species looked back at what they were doing and saw that they were endangering or killing other species, and their surroundings. Species such as the Dodo bird ceased to exist thus never keeping their end of the food chain. Until the early 1970's people didnt care what they were doing to the planet. Although a few strides for change in the early 1900's, none of those strides would make a large impact on the environment. For example in Syracuse huge companies such as Crucible Steel were dumping huge amounts of Mercury into Onondaga Lake not caring what they were doing. Little did the know back then that Mercury being a heavy metal on the periodic table, was toxic and would damage the lake forever. In addition to Onondaga Lake, during the 1880's as America was expanding westward people began to slaughter buff alo. The buffalo is a large herbivore that needs large amount of territory to graze was in the path of those trying to settle new lands to the west. The buffalo was believed to be a nuisance was killed almost to extinction (ceasing to exist). Also included along with the slaughter of animals; humans creating roads, highways, and cities push other species of not only animals but plants into extinction. This process doesnt take that many years, and with the help of society new government laws and programs were created to stop the future killing eliminating of other species. Though it may seem people have more damage then good, they still strive to make up for what theyve done. In addition to the laws and regulations, the United States has also gotten their military involved into the chain of environmental protection. People are the key in this situation to make sure that life continues on the planet. Prior to the 1900's America wa...