L'Oreal Global Marketing Strategy Case Study Example | Topics and Well Written Essays - 5500 words

LOreal global Marketing Strategy - Case Study ExampleHead-quartered in the Paris commune of Clichy, France, the LOreal host is the worlds largest cosmetics and beauty company. It has established activities in the field of cosmetics, focused on hair-color, skin-care, sun fortification, make-up, fragrances and hair-care. It is officious in the dermatological as well as pharmaceutical fields. In the United States, it is the paramount nano engineering science copy-right holder. consort to a case study in the year 2005, the LOreal group, whose worth was $18.89 billion, was declared as the largest and the more or less successful cosmetics company round the globe, with more than seventeen international hallmarks (Case Study, 2005). Moreover, Business Week Inter-band survey stratified LOreal on the 49th position in August 2004, since, its disgraces were valued at $5902 million. LOreal across-the-board its business in 150 countries by putting up on sale a blanket(a) range of make-up , fragrances, hair and skin care products to both men and women. As noted by Morais, LOreal locates itself apart from other brands just because of its reliability over time since it merges the double-digit top-line growth of a hot technology company with the bottom-line comforts of a well-run bank (Morais, 2000). 2. The Marketing Process LOreal finds itself in the situation of the nearly prosperous hallmark as it serves as the basis for identifying opportunities in order to satisfy the unaccomplished customer inevitably and requirements.... The delegating of LOreal Group aspires to bring to reality the urge for men and women to look beautiful and aesthetic with time. This mission has al tracks been of prime significance in for the company. As far as the marketing investments are considered, although 90 percent of the investments are accounted for by the investment in brand contacts, until now there hasnt been any irradiation which allows the managers to identify, a consumer p erspective, the most efficacious set of contacts in which to invest. However, LOreal Group has described a tool which empowers the brand owners and marketers to identify and select the crucial contacts which are relevant for a particular brand. Moreover, in order to shuffle across these key contact points, LOreal delivers brand experience through a relevant and pertinent set of consumer brand which encounters at a minimum cost, but with maximal impact. Moreover, it focuses on the metrics which can be used to inform a variety of significant decisions in the context of managing brand contacts.The essential marketing principles make it accessible for any business to survive in the market in an efficacious way as it encourages the businessmen to apply them to aspects of their daily lives as well (Jobber, 2007). In context of the first fragment of its marketing process, it is the companys distinct expertise of beauty that exists for the reason that it believes in beauty which is all th e more whimsical and diversified that any